One of the biggest problems facing small businesses is finding customers.
And while Spamming and cold calling or mass emailing might help you make contact. With a lot of people, those people aren’t likely to become paying customers, much less loyal, repeat customers.
Here’s why it doesn’t work, and what you should do instead and to avoid Spamming and cold calling. They do not work most of the time for any business.
Why Spamming and Cold Calling Do Not Work in today’s market lets face it.
Every small business is the proverbial Needle in the Haystack. So small business lead generation is critical to an entrepreneur’s survival. The growth of his/her small business is important thus Spamming and Cold Calling is not the solution. Affect sales, will not generated through Spamming and Cold Calling . The thing that most entrepreneurs forget, though, is that it is a lot easier to turn a prospect or lead into a customer.
If the lead calls you versus when you are Spamming and Cold Calling them. Any other way will regarded as Spamming and Cold Calling out come is next to zero.
Now you can see why Spamming and Cold Calling Do Not Work.
It cracks me up when I hear titles of articles, seminars, or books about how to “Make Effective Cold Calls” or how to “Warm Up Cold Calls”.
There are a few of the secrets that uncovered to help small businesses generate more leads. (and more quality leads) even though we all know that Spamming and Cold Calling Do Not Work
Spamming and Cold Calling do not Work at All in a Digital Age Cold calls, email spam, blast faxes, popup windows, forced “opt-in”
subscribers and the like just don’t work in this digital age (I’m not sure any of them ever worked well for long). The ones that is funny to me is the the companies that send out blast email spam. Guaranteeing us that they can get our website to the top of Google in 48 hours.
Do you think that if they could do this that they would
be wasting their time Spamming and Cold Calling millions of people trying to beg someone to buy their service?
A Few months ago, there were more than 165,000 people who went to Google and searched for the term
“Google search optimization.”
If they could get to the top of Google with just that one term.
They would have about two million people potential leads coming to them every year. The truth is Spamming and Cold Calling do not work for anyone or any Company.
So why would they need to spam people? If you are so good at what you do, why are you Spamming and Cold Calling me and a million others?
Why are you cold calling people? Why are you trying to force people to subscribe to your newsletter?
The truth is that Spamming and Cold Calling people shows desperation. Not successful simple, Spamming and Cold Calling do not work
Get Potential Leads to Call You to Turn more Leads into Customers.
The internet is the great equalizer for small businesses. Big businesses have websites. But their bureaucracy forces them to move in to implementing new technology. Captivating on new opportunities. Why Spamming and Cold Calling do not work. But, nimble small businesses can capitalize on these opportunities immediately. It is easy to get to the top of a Google search result.
It is difficult, but, to stay there.
In fact, it is a full time job that is why a lot of people Spamming and Cold Calling . But it is a lucrative full time job. This is why this is the most important goal for every small business. Why Spamming and Cold Calling Do Not Work
When someone has a question, where do they go for an answer now? In decades past, if you had a challenge or a question. You might ask a friend or coworker or if it was a big problem, you might go to the library and search for an answer. Today, though, people go immediately to Google to find answer. Spamming and Cold Calling Do Not Work
The listings at the top of the first page have a lot more credibility than the ones on the second, third, or four-hundredth.
If your small business listed at the top of the results when they enter their question. Then they click through to your website and get the answer to that question. Your small business is now at the top of their short-list for solution providers. If they call you or email you, you have about a 25% chance or so of turning that lead into a client.
In contrast, if your small business listed at the top of page two on Google. To have someone contact you, they will have already looked at listings from at least 10 other competitors. Most potential customers will not be that thorough, so you will generate fewer leads. Now, since you are competing with at least ten other competitors, your percentage of closing drops to below 10%.
Get Leads to Call You by Giving Away Something that They Need or Want what is common knowledge to you is uncommon to most people.
Remember that your expertise and knowledge is valuable to people who are searching on Google. For answers as in the previous example.
So if you can help them answer the question – and help them in the process. They are more likely to share with you their contact information without you Spamming and Cold Calling them.
Once they do, you now know two things about them. First, you know that they have (or had) a specific problem that you can help them solve without Spamming and Cold Calling them.
Second, you know that they already know who you are and trust has started to develop from them. That you are an expert in your industry and all these are achieved without Spamming and Cold Calling because it does not work
What you give away doesn’t have to be costly, but it must be valuable.
That means that it doesn’t have to cost you anything to give it away.
For instance, if you have a lot of informational content on your blog. Then you might ask people to register to conduct a search of your blog for specific topics.
Or, you might give away a special report or access to a
video or audio file with information that a prospect might need. For example, if you are a dentist, you might offer a video about how to teach a three-year-old to brush. Anyone who requests the free information will
likely have a young child and be concerned about the child’s oral health.
Whatever the gift, just make sure that your costs are low and the value of the item is high from the customer’s perspective.
So forget the Spamming and Cold Calling them, use your website to get more leads. To call you, and then use a high-valued free gift to encourage prospects to contact
you. You will generate great success through small business lead generation. Because Spamming and Cold Calling do not work .