Internet Marketing Is 24/7, Not A One-Time Stunt
When you’re new to operating an Internet Marketing Business, it’s natural to
take one look at the Web and become overwhelmed. So many sites! So many
options! Do you go for pay-per-click advertising? Online classified ad sites?
Banner exchanges? Should you get a Website of your own? How? Where? The
questions are endless—and it’s easy to understand how new newbies can become
paralyzed by “information overload by the information on Internet Marketing
An oft-stated principle of Internet Marketing and Social Media Marketing is
that it is not a one time stunt—it is a 24/7 endeavor.
You can profit indefinitely from the things that you build. But, that does not mean you can just create a Website and some social media profiles and then leave them to
work by themselves. Nothing you build, no matter how clever, will not work
without your continued attention to develope Internet Marketing.
You may have very limited time. You may have a full-time job—perhaps even two
jobs. You may have family responsibilities. As grand as it would be if we
could, we simply cannot create extra hours in the day.
Thus, it is understandable that you cannot devote 24 hours a day, seven days a week, to your Internet Marketing, no matter how promising the future might be if you
could. What you can do, though, is care about your Internet Marketing 24
hours a day, seven days a week. You can be mindful of it. You can ensure that
you do carve out as much time as possible to devote Internet Marketing.
Your goal in social media is to create conversations. Online conversations
are understood to have pauses, no one is expected to be online all the time.
But, conversations must have some steady flow or they will dry up. However
limited your time may be, make enough time to keep the flow of your
conversations as steady as possible. Do your best to respond to everything,
even if it takes some time for you to get to it, in Internet Marketing.
The most frequently made mistake in Internet Marketing.
From observations, is that someone will put a great deal of effort into creating
a Website and setting up social media pages and then just ignore it, expecting it to work on its own. What you are creating when you create a Website and social media pages is a vehicle, a vehicle that must then be driven before it can go
anywhere. You can build the greatest car in the world, but you go nowhere in
it unless you crank it up and attentively drive it somewhere. You can take
breaks and pauses in your trip, but you have to get back in again soon and
keep driving in order to reach your destination.
There are times when we all feel that we have just said all there is to say
for now. We feel we have worked hard and have covered everything that needs
to be covered in our Website and our social media pages. When you have that
feeling, start optimizing your content on the same regular schedule that you
used to create your content for Internet Marketing.
You can optimize your content in a number of ways.
First, you can review the language you used in your content and ask yourself if it could be more clearly expressed. Could you say the same thing in less words? Could you say it in a more understandable way? Are there ‘power words’ you can use to replace some of the bland words you have used in your content? Is there some better way to say essentially the same thing, but with much more impact? You
can always find something to improve in your content. Often, those little
improvements can make a big difference in Internet Marketing.
As for social media and web sites I have to say to always respond to
comments. You do not have to respond right away— although it is better if you
do that but do always respond to every legitimate communication you receive
through your Website or social media pages, regardless of how long it takes
you to do so, Internet Marketing .
In polite conversation among friends, it may not be the best thing to always
have the last word in Internet Marketing . In marketing, though, if you do it
thoughtfully, it is good to always send the last communication. This way, you
are always acknowledging that you have been contacted. Even if the last
correspondence you received concluded all business at hand, it is still good
to acknowledge that communication and let your contact know that you are
available the next time they need to communicate with you.
Do not let the fear of failure paralyze you in Internet Marketing.
Some of your posts will work. Some will not in Internet Marketing . Some of your Web campaigns will work. Some will not. Study the ones that do work and study the
ones that do not work. Try to ascertain what is common among the ones that do
work and what is common among the ones that do not work. If you observe your
results carefully, you should be able to improve the percentage of your
efforts that do pay off in Internet Marketing .
To have success in Internet Marketing, you must really stick with it. While
you may not be able to make it a 24/7 activity, you can make it a 24/7
concern. Always being mindful of your Internet Marketing efforts will help
you to find more time to make them work. Any time you have the feeling that
you’re done for now, focus on trying to optimize what you have done. You can
always find ways to improve things and little improvements often make a big
difference in outcomes. In social media, always keep the conversations going
and always respond to communications, even if it takes you a while to get to
Every communication to which you fail to respond may be a lost
opportunity Internet Marketing .
Be clever, at least at times, in your communications and responses in Internet Marketing . Because failed attempts to be clever can be harmful, have someone review your efforts before you post them. Sometimes your efforts will fail despite the thoughtfulness and cleverness you apply to them. That is OK in Internet Marketing . Observing what works and what doesn’t work, will help you apply your efforts more efficiently in the future in Internet Marketing .