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Author: AA Consulting Services
Offers a wide range of in-person and online programs and services, from individual coaching to group coaching, seminars, done for you services (DFY) and workshops.
Bridging the gap between business owners and the digital world.
Your reputation is what is keeping you in business. Neglect your reputation, and your business is set to fail. Managing your reputation is an essential part of running your business and should be attended to. Use the following tips to take care of your reputation and keep yourself in business.
Keep up with news updates relating to your service or product for better reputation management
This will allow you to be sure that you’re giving your customers cutting edge information. Take a few minutes out of your day to do some Internet searches so you can get up to date information on the industry your company’s in… Continue Reading in our private community
Look at your reputation online. Negative remarks can move quickly up a search result for your business. Looking at search results may help you avoid having negative content at the top. Try to do this bi-monthly… Continue reading in our private community
What is reputation management? It is protecting the image of your company. When your business has a good reputation, you get more business because your customers will spread the word about you. So, managing your business reputation is very important. This article will go over some ideas that help you improve your reputation management.
Follow up with any customer complaints or questions. This is really true if your business is bigger. Customers deserve to feel they are important to you. You can even use automated systems to follow up. Always try to solicit feedback on their most recent buys.
Post moderation guidelines on each of your websites and social media sites. By posting guidelines, your visitors will know what is and what is not acceptable responses on your website and social media sites. If someone posts something that is not within the guidelines, remove the post and give an explanation of why the post was removed.
Try searching for your company online like your customers would, should be part of your company Reputation Management Strategy.
It is possible that doing searches on your computer may yield very different results than your potential customers. This may be due to your personalization options. Try turning off these options to get a better idea of your search engine results.
To improve your online business reputation, make sure you publish a lot of content. Although it is almost impossible to remove negative content completely from the internet, it’s possible to have negative content pushed to search engine result pages that are used less. Therefore, if your company’s negative comments get pushed back to the fifth or sixth page of results, then they won’t be read as often.
Write articles on other sites for a better online business reputation. This can help many people see you as a professional. End your articles with your name, company, and a link back to your website. Where you write will depend on the purpose of your business, your niche, and your target audience. Try to keep the content as relevant to these items as possible.
Keep private promotional services private. You don’t want to publish the fact that you are giving a special deal to a customer. You never want to post exactly how you are handling a complaint only to see more complaints from those trying to get something for free.
Watch social networks online carefully. People talk a lot about businesses on these sites. Paying strict attention to these sites is the best way to safeguard yourself from any negative comments getting out of hand about your business. That can help protect your company from bad press.
Get involved with your community. One of the best ways to bolster your company’s reputation is to do charitable deeds in your community.
By taking the time to give back to your community, you will receive good publicity and will also allow you a chance to talk with a lot of people that you otherwise would never get to talk to.
Be very careful of all of the information that you choose to share over the Internet. Be careful that it can not be turned against you later on. Even if you have social media accounts that are only accessed by a limited number of people, you should still be cautious.
You should stay on your toes when it comes to protecting yourself against a bad business reputation. Even if you have done everything you can to fix your current issues, there will always be more in the future. keeping an eye on things will ensure that they will not get out of hand.
Make sure your company name appears prominently on the most important pages on your website. It should not be awkward looking or out of place. Just be sure to have an attractive logo tastefully placed on the page. It’s also a good idea to have the names of important people in your company listed on main pages. This fosters accountability and helps your page gain credibility.
For Reputation Management, you can counteract negative comments and content by generating a lot of positive content.
Blogs make good platforms for this purpose because you can get a lot of positive information before the public very quickly. You can use free blog services like Blogger or WordPress for this. The main thing is to keep them full of upbeat, positive information about you, your product or service and your website to maintain a positive online reputation.
When confronted with criticism online, take the time to analyze it. Look at complaints carefully and isolate the specific issues you need to address. Determine whether or not the problem lies with you, the complainer or both. Consider the source. If the person complaining has a history of complaining in other settings, there may not be much you can do about this complaint.
Don’t rush when you respond to negative feedback regarding you, your business, or your website. Make certain you understand the entire situation before responding. Look at the facts of everything. When you spend time presenting good information in response to the problem, your credibility will grow.
One of the best ways to manage your business reputation is to provide flawless customer service. This will naturally create happy customers who post positive comments and engage in your social media sites. Encourage satisfied clients to speak up and to mention specifics about how your products or services made a positive impact on their lives.
Get involved with trade organizations of your industry and share ideas that will improve the industry. New ideas foster growth. If the industry that you are in improves because of contributions made by you, your reputation will benefit from that. You can establish yourself as a leader in your industry.
Do not take your reputation for granted. You must actively manage it to ensure that your company always has a good image. A company with a bad reputation not only will not grow, but it can lose business bit by bit. Remember what you have learned here, and manage your business reputation the right way.
Reputation management is something you should learn about to make a business do better. You have to be sure that you keep a good reputation to succeed most of the time. Thankfully, this article will help you with this. Take in this information and when you’re done you will do just fine!
To help build your company’s reputation, you need to claim your name. The name of your company or your product is essential to brand recognition. There are several websites that allow you to check your product’s or company’s name to ensure that it is not used by someone else.
A good offense is always the best defense when you’re considering your brand’s online image. Any negative feedback is sure to be lost in a sea of positive feedback, so make sure there is plenty of it. Continue posting positive content until the negative ones slip into obscurity.
Reputation Management
Make sure all customers are satisfied for a better reputation management.
Reversing a customer’s opinion of you in a positive way is a good way to show them you care. If you can do this online, better yet. Also, it will show that you care about your customers.
Take your time and think carefully before responding to any complaints. By keeping cool and carefully thinking of how you will respond online can keep your reputation intact. Before posting a reply to a complaint, read your answer several times. If possible, have an employee read the response to ensure it is appropriate.
Pay attention to social media forums. According to Arnold Worldwide, most customers believe that businesses should respond to all of the postings on their social media accounts. Reply to questions within an hour if you can. Since many companies take a while to respond, this will help you stand out.
When you speak with your audience, make sure that you do so in a conversational tone. People do not like the idea of business owners always speaking to them with marketing in their minds. While you do want to make a sale, you should never make a customer feel like this is your only concern.
Hire someone to run your social media programs in a professional manner. Consumers today look to social media to check your business; so, it’s vital your company is seen in a positive light. You can be personable and still be professional.
Try Googling yourself to see what type of information comes up about you. If there is a lot of negative feedback, you can use this to better yourself. In the event that you notice any discrepancies, you should do your best to correct them. You wouldn’t want any misinformation to damage your reputation.
Personalize each of your responses better for Reputation management.
Avoid using templates for your responses. Instead, personally write each response as if you were talking to your customer face to face. Your customer will know if you are using templates and will feel as if you do not care about their opinions or business.
If your company has a negative review online, do not overreact. One of the worst things a company can do is respond to a negative comment or complaint with anger. Also, do not try to retaliate against whoever posted the complaint. These types of reaction are not going to solve the problem and will only draw more attention to all the negativity.
Always remember that there is no way to please everyone. There are many business owners that get so discouraged when they get negative feedback that they allow it to mold the shape of their business. While it doesn’t feel good to see negative things about you, do not allow it to get you down.
When you are creating a response to a negative review online, try your best not to mention the name of your company. The more that it is listed on the page, the more likely this will show up higher in search engine results, which is a huge blow to the reputation of your business.
You should stay on your toes when it comes to protecting yourself against a bad business reputation. Even if you have done everything you can to fix your current issues, there will always be more in the future. keeping an eye on things will ensure that they will not get out of hand.
Customer comments on something like Twitter can make or break a company’s reputation. Word travels so quickly across the web that if a major company makes a blunder, people around the world will know about it within minutes. Monitor what is being discussed in Twitter in regards to your company and respond when appropriate to protect your company’s reputation.
Good reputation management is not about saying good things about your own company.
It is about your company’s positive actions. Consumers judge a company by what it actually does, not by the things it says. When verbal promises are not backed by actions, the customer loses trust in the company and the reputation suffers.
You can counteract negative comments and content by generating a lot of positive content. Blogs make good platforms for this purpose because you can get a lot of positive information before the public very quickly. You can use free blog services like Blogger or WordPress for this. The main thing is to keep them full of upbeat, positive information about you, your product or service and your website to maintain a positive online reputation.
Customers like companies that are responsive. When a website visitor contacts you by filling out a form, respond to it within one business day – the sooner, the better. You want to make a a good first impression. When you respond quickly, you are telling your visitor that you are paying attention to his needs. You will quickly develop a reputation of providing great customer service this way.
Now you have some solid information on reputation management.
It’s a good thing to know about if you want to be successful at things. Once you’re ready to, you can put this knowledge to good use. Take it a step at a time, and when you’re done you will be ready to do great with all of this.
Using the Internet to develop an effective online account for your company is an effective, low-cost promotional tool that you can use to become more successful online. Only recently has social marketing become a crucial component to the advertising and marketing world. Unlike the traditional marketing tools of yesterday, where a company simply presents their messages, or pushes their products on consumers, social marketing is used to engage potential customers through two-way communication.
Any company that is new to the social media marketing world needs to understand the very basic principles of online promotions and advertising before ever developing a successful campaign using Twitter, Facebook, and blogging sites.
Becoming engaged with your followers with content marketing
Using any type of online medium is much different than traditional advertising, such as print ads. Before, television commercials, radio announcements, and even newspapers and magazines simply presented pertinent information about what the company was selling. However, social media marketing is more than just self-promotion.
It requires the necessary time to answer questions directly from potential and existing customers, and leave intriguing links and comments on their blogs, and allow them to leave them on your company’s sites. Social media marketing tools offer your company the unique opportunity to gain insight on all potential and existing customers in a one-on-one basis by creating an effective dialogue with each one of them.
The individuals that are likely following your company on Facebook and Twitter or have become a fan of your blogging site are there because you are offering a lot of value. Instead of simply promoting your company, you are providing valuable content and rewarding each one of your potential customers for their loyalty in following you across your social platforms. You do this in a variety of ways but most likely because you are offering specials and discount coupons that your online visitors are finding to be very useful.
Uploading Useful Content, Content marketing is a crucial component to a successful social media marketing campaign.
This includes writing articles, blogs, white papers, and updating the content to all of your social media sites. In addition, you are likely posting quality links that help all of your online visitors locate all social media sites using search engines. This is accomplished because you use effective search engine optimization strategies that help Google, Bing, and other search engines find your site easily online.
The Benefits of the Negative: You recognize that promoting your business is all about finding out what is working or not. It is important to recognize that social marketing is free and accessible to everyone, around the world. At some point your company will likely have to deal with specific complaints about the products and services you provide, which are often mixed in with the praises of how well the products work.
Avoid becoming angry, and consider the negative comments as a constructive tool to make your site better. Become engaged with the reader that is leaving a negative comment or feedback, and have an open exchange across your social platforms. This will inform the world that you take your job and services seriously, and are concerned when someone is not happy with the product.
Successful content marketing sites have three specific things in common. They are created by a winning team, they are focused on a specific product or service that is already in hot demand in their community or niche, and they found an effective tool to get the word out about their brand or company. Most individuals have no problem with the first two, but often struggle with the last one in finding effective ways to maximize the exposure of their brand.
The only way to maintain a successful content focused on your business is to ensure that you have the right tools to generate quality leads. There are effective steps you can take to create a better audience and capture their attention over the long haul.
It is never about you. It is important to realize that the content site is never about you. Any updated content you make to the site needs to be valuable to the reader. The content should be provided in a variety of forms including written information, along with visual media such as video, infographics and images. It can also be posted as audio or podcasts.
Assembling your team with the understanding of the importance of making sure that the content is based on user-focused information. You will need to assemble an effective content team. These will be the individuals that will create, edit, promote and distribute your online content. They will also have the effect of tools for tracking and managing the results.
Create effective resources, an effective tool often used to get the audience excited about your brand is to offer them specific free resources through your content site. Typically, these free resources will offer a valuable solution to many of the common issues and problems your readers face every day. This could be offered in a variety of effective formats including e-books, video tutorials, or a downloadable PDF file.
Engaging the Audience, another effective tool is to keep the audience fully engaged at all times. This might include encouraging each visitor to sign up to your company mailing list. It might also include sparking debate, asking questions or providing them the opportunity to leave comments on your blogging site. It may involve running competitions or contests, or offering unique special promotions only on your site.
Starting a program in online marketing, internet marketing can prove to be quite complicated, but it can be easier than you expect. The different web referral strategies available have made the internet marketing process much more simple and cost effective. Use this article to guide you in the right direction.
If you have several affiliate programs you are a part of, only maintain ones that are profitable to you. Examine each of your affiliates on a regular basis to see how they are performing. Cutting ties with underperforming affiliates gives you room to add more ambitious partners.
Many affiliate marketers cannot resist the temptation to push the process to the limits. They take on too many products, work up too many promotions, and spread themselves too thin to be effective in this highly competitive world. Try not to think about achieving maximum results. Take your time to find what works best for you.
Affiliate Marketing
If an affiliate company doesn’t offer good commissions or has a bad reputation, steer clear.
You should look for affiliate vendors who offer commissions of 20% or higher on their products. The best affiliate programs know that it’s worth it to offer a commission high enough to keep good affiliates working.
You need to understand affiliate promotion before you can be successful with it. You want your site or blog to get as high a search engine ranking as possible. Doing so will net you prestigious affiliate links and greater revenue.
Online Marketing – Look for an affiliate company with a high ratio for sales conversions. A 1% conversion ratio is a good benchmark.
Attaching a deadline to the purchase of an affiliate product can be a very effective tactic to employ. Visitors may worry that they will lose their chance to buy the item, and therefore might feel motivated to purchase it immediately. You can get your sales up by following these tips.
Always be honest with site visitors about affiliations. They will feel that you are more trustworthy. This is the beginning of a relationship that may lead to more sales.
If you are expecting a lifetime commission you may be barking up the wrong tree. However, the payoff should you find one still makes it worth looking. Affiliates bay marketers a commission of any sales that the marketers generate for the affiliate. Many times this commission is paid out only if the customer made the purchase within a set out time frame. They are definitely worth searching for.
You want to build a newsletter that brings calls attention. A couple years ago emails were a fun thing. Nowadays, people despise email spam, so make sure to have a relevant newsletter.
Content for your affiliate promotion efforts should be centered around a positive use of language. Avoid using negative turns of phrases. g.
As you can see from the advice above, it is easier and cheaper than ever before to get into the web marketing business. You can use these suggestions in this article to help you make the most of your affiliate program. You can also save money.
Affiliate
Make A Success Of Your Online Marketing Business
If you are trying internet marketing for the first time, then you probably know some tips can be a big help in getting you started in this field. The tips and ideas below will help you on your way to a successful career in internet marketing.
Make sure that neither you or any affiliate promotion partners take unfair advantage during this process. This is extremely annoying for viewers in the best case. In the worst case scenario, it will damage tracking chains and encourage the spread of viruses.
Look for companies that are constantly creating new products that you can promote. Look for one that is offering many different products. Being on the inside with a reputable company will help you get repeat customers and solid long term returns. Stay away from trendy, fad products.
Affiliate programs differ greatly. The products, of course, are often a huge difference, but flexibility can also vary a great deal.
Affiliate websites are not all equal. There are sites out there that are badly designed and very annoying to move around in. An enthusiastic website owner is not going to be deterred by an affiliate site that is not designed well. This can help build trust and increase sells.
Clearly identify your target audience and select web marketing partners accordingly.
Online Marketing choosing the correct affiliate partners for your online marketing will help your show your target audience that you are dedicated to fulfilling their needs and a good awareness of what they are looking for in a product. It can also increase the traffic to your site.
Targeted paid advertising will help you maximize your internet marketing program. Purchasing keyword-driven advertising doesn’t just send traffic to your website, it sends prospective customers who have already shown they are interested in the keyword.
Affiliate training
Look for affiliate partners that provide resources to help you advertise and sell their products.
Companies that use affiliate promotion are well-educated in the field. Lots of research goes into finding out the most effective way to sell a product. The companies that are worth doing business with will generally share that information with their affiliates, which enables the affiliates to create effective campaigns that benefit all parties.
Make sure that your readers trust you on a personal level. If your readers trust and like you, they’re more likely to want to support you by using your referral links.
Try using affiliate marketing to make yourself more visible on the Internet. In general, affiliate programs generate more traffic than other advertising methods, including banners and contextual networks. When selecting which affiliate program to use for your business, you want to take into consideration payment systems, amount of traffic the directory receives, and ease of directory use.
Online Marketing consider placing a trivia question within a banner, they will have to click and visit to answer it. Most people will be intrigued enough to click the banner. Offer incentives to anyone who gets the question right.
As previously mentioned, you can better promote your services and products through internet marketing. When you consider these suggestions you will be better acquainted with internet and online marketing.
You can start a blog for free, with services such as Blogger, Tumblr, Weebly and WordPress. If you already have a domain, you can also install blog software on your existing website, often for free. Most blogging software and free blogging services offer a lot of options for customizing your blog. You choose blog templates with one column, two columns, three columns or more. You can change colors and fonts. You can make the blog look the way you want it….continue Reading
Where we used to see just static websites, we are now seeing more and more blogs. Even on static websites, people are adding blogs to the site. Blogs are being used by individuals to simply express opinions, or by companies wanting to keep their customers informed of new products or special offers. Blogs certainly have some distinct advantages over a static website.
Blogging
Advantages of Blogs, Blog are easy to set up. With a traditional static website, you need to know how to write HTML, or PHP, or another language.
Then when you create a page, you need to upload it to the server. Once the page is on the server, you need to check and see that the format and layout are right, and that everything is in the proper place… Continue reading
Coach Amaka Adindu Amaka has been coaching clients and helping businesses stand out in this chaotic and sometimes overwhelming world of social media. Managing social media can be daunting and time-consuming. Amaka will help you determine the cost-effectiveness of choosing the who or the how, using her stylized methods of branding and optimization.
Online Coaching
She works with entrepreneurs and business leaders, charting courses for growth and expansion. Her expertise includes many years in business as a freelancer, addressing corporate operational and managerial issues… Continue reading
Today Amaka Adindu with AA Consulting Services Inc. offers a wide range of in-person and online programs and services, from individual coaching to group coaching, seminars, training and workshops.
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In the mobile world, it is important to market your brand so that you stand out above your competitors.
That is where smart mobile marketing comes in handy. This will help visitors find and remember you, which can result in more traffic and more profits. Follow these tips to make your business stand out above the rest.
Make your messages relevant. This is the most important aspect of mobile marketing. A text message can be very personal and it interrupts someone no matter what they are in the middle of doing. Avoid re-purposing an e-mail. Your text message should be short and very relevant to the audience whom you are sending them out to.
Mobile Marketing
A great mobile marketing tip is to ask your customers to share their videos. Customers use their mobile phones to capture real events that happen in everyday life.
This is a great opportunity for you to build a community and to help engage customers by having them participate in your marketing efforts by submitting their own videos.
Ask customers for their cell phone numbers. The easiest way to do this is with your current email subscribers. When they fill out the form to subscribe, you can ask them to add their phone numbers in, for any alerts or special deals. This is a quick method of gaining new customers for mobile marketing.
If you have multiple people working in your business on mobile marketing, it is important for each person to understand the plans and goals behind your company, to that everyone is working on the same page. Your team should be knowledgeable enough not to put your business in a bind, should a customer ask a question.
Mobile Marketing
Separate your customers.
If you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear about. Doing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them.
Your natural inclination may be to send out unsolicited messages with your new mobile marketing campaign, but spamming people is never the way to go in any campaign. It is a huge turn-off and can possibly leave a permanent stain on your reputation and cause you to lose regular customers.
Your mobile ad campaign must be cross-platform compatible, on every major device to maintain your customer base and their attention. If your ad only works on Android, then those are the only customers you will reach! If those with a Blackberry see a jumbled mess, your message is lost. Be sure to keep the compatibility, far reaching with every mobile ad.
Mastery Program
Being aware of what tools are available to you can mean making more customers aware of your business!
Understand the tools applicable to your mobile marketing campaign before you begin, to maximize the potential of things like audio, location-awareness and video. Have a solid idea of how to incorporate all of it into your promotions.
Keep in mind that mobile marketing is targeted for keeping your current customers, not acquiring new ones. Current customers know your product, and are much more open to getting texts from you and trust your website. New customers will probably find you using a regular computer, though it won’t take them long to sign up for texts.
As you can see from the previous list of tips, mobile marketing can really make a difference in the strength of your business’s presence. It takes a lot of work, a lot of networking and tons of patience. But, it is all worth it in the end to have a successful business campaign.
AA Consulting Services Inc. 