Bridging The Gap Between Business Owners And Digital Marketing Business Coach, Social Media Coach, Marketing Consultant, Coaching, Consulting, Mobile Marketing, Network marketing, online marketing, Social Media Marketing, Online Income, Online Marketing, Article Marketing, Affiliates, Affiliate Marketing, Digital Marketing.
In addition to using television or print to market a product, the Internet is
a great tool.
If you are interested in using Internet marketing for your
business, you can follow these suggestions.
Web marketing is often most successful when your efforts fill another
person’s needs. Your business will have a good foundation if you approach
everyday with a clear understanding of how to answer the questions. Helping
people solve their issues with your product or service is how word of mouth
More subscribers means more profits. You can help to assess your site by beta
testing two different versions with two different groups of subscribers. You
can make a more informed decision after looking at the number of subscribers
each page generated.
To improve the level of satisfaction your customers feel with your site, add
a section for frequently asked questions. This page will answer questions
your visitors have and can solve any of their problems without you getting
involved. WIth more information, your visitors are more likely to become
Make sure you provide the information your customers want on your page.
A minimalist one page website which only provides your business address and
hours isn’t going to draw traffic and will be easily passed by. Include
articles, reviews and any other content that helps potential customers know
that your business is of high-quality.
For new marketing websites, sites that have a small number of quality pages
do better than sites that attempt to pack in too much information. Start with
a small site to achieve the best search results. A few pages that are well
done and optimized will do a lot better in the long run, than lots of pages
that are put together poorly.
For every email you send out – business or personal – include your signature.
It can also act as a “cyber business card” of sorts. You will generate more
traffic, more word of mouth referrals, and more revenue by sharing your website address with every person you e-mail.
Affiliate marketing can be successful with dedication and hard work.
You would be hard pressed to find a business that will attribute their success to
the forces of fate. Was Coke lucky with the drink they invented? Absolutely
not! It took quite a bit of skilled marketing to turn it into a best-seller.
Even if your company cannot afford to hire a high-priced marketing
consultant, the internet offers a number of free resources that are useful
for evaluating your marketing approach. Joining a business support group,
subscribing to blogs, and attending conferences are all great ways to obtain
It is most important to gain your customers trust and maintain their trust.
When you are coming up with your marketing ideas, make sure all of the
information that you plan on using can be supported with facts. Solicit
testimonials from past customers, and, if possible, ask for verifiable data
This article should have hopefully taught you that Internet promotion can be
very helpful. You can use it to advertise your products at a much less cost
than traditional means such as through print and television. If you remember
the tips that were provided in this article, you can use Online marketing to
work for your business.
Do you want your business exposed to millions of people? Did you know that Facebook can be used to help you with this? Millions of folks are users of Facebook, and you can turn them all into your customers if you do the right things.
Facebook Marketing, Ask your viewers on a regular basis what they are looking for from you.
Take everything that is posted into consideration. Numerous successful businesses have benefited from marketing ideas learned from the public. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.
If you want to interact with your customers then you need to reply to the things they say to you on Facebook. Take a look at your wall daily, and pay attention if someone tags you in a post. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Consider organizing a giveaway as a means of generating interest. Offer free samples to your subscribers who share your information with others. Make your winners viewable to maintain the legitimacy of your contest.
If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. Add colors and pictures to your page. This will attract the most amount of customers.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. You only need to set up the specific offer and then promote it on your page. This will encourage people to come to your page.
Have you looked into using custom tabs on your Facebook page to improve Facebook Marketing?
The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, use a custom tab for any contests you might run.
A company that deals with their customers occasionally, such as a Realtor or automobile dealer, really will not benefit from a Facebook page. Random customers have no incentive to keep up with your posts. Use ads instead of a Facebook page in this circumstance.
Give your audience spots to sign up on the Facebook page. If you provide an incentive for registering, you are likely to gain more interested followers. Also, you can hold contests where you give away free things.
Don’t turn off functions that allow people to comment on the page. You may think that you can use this to keep people from posting bad things, but in the end it will make people think you’re not interested in their comments.
Part of Facebook Marketing Your website and your Facebook page should mimic one another.
For instance, if your website used royal blue, then use royal blue in your Facebook page design, too. It will make people think your page is related to the brand you represent. Straying too far from your original design can end up backfiring.
Facebook is a wonderful marketing tool for businesses. This site reaches millions of people and can increase traffic. Utilize the advice that has been given to you so that you can not only grow your business but communicate with your customer base in a unique way. The possibilities are truly endless.
Home businesses can be both exciting and a little scary.
Where do you start? You also need to figure out how you are going to make it work. First, deal with these questions. This article intended to give you some of the answers to get you on the path to running your own home business enterprise.
If your home business enterprise is your main source of income. Make sure you have some sort of back-up plan in the event that things don’t go as planned. Have plans for things like issues with your web host and missing product shipments. When you plan for emergencies, you’ll be more likely to have the income you need during the rough times.
Make sure you understand your production costs on homemade items. Wholesale mark-up could double the price. Two times the price of the wholesale cost equals the standard retail markup. Set a price that covers your costs, and is sensitive to the market.
A serious commitment to success is necessary for any home business.
You may want to build your own home office that your customers can enter, since many counties have office regulations. This also helps you keep the spheres of business and home from intersecting.
It’s vital that distractions from friends and family eliminated. When running a home business enterprise. When you plan to work, let your family know you are not interrupted, but also let them know when you’ll be available again. They should understand that you must a private work environment so you can finish and spend time with them sooner. Kids will need supervision, though when you are running home business.
Be brief when writing the goal of your home business.
A description of your goals and what the business can provide the customer should included in the home business goal. This succinct statement should describe what makes your home business model unique. What you hope to achieve.
Write a home business plan, even if it is one that based out of your home. Even for small companies, it’s still important to map out your business goals. All the necessary resources and the path you will follow to do your home business objectives. A business plan keeps you grounded in the launch phase and beyond.
Whenever your home business makes a profit, set some of it aside so you are able to pay taxes at year-end. Around fifteen to twenty percent of what you make in a year will have to pay back to the government in the form of taxes. By setting aside some money, it is much easier on you instead of having to fight to gather enough money when tax time arrives.
It is important that your home business have an aim or mission statement. This should be a brief and concise description of the operations of your company. You can use your aim to explain your home business when someone inquires about it. This will help you sound confident when you are talking about your company. This confidence will be clear to your customers.
As mentioned earlier in this article, a home business can be both appealing and intimidating. You have gleaned some good information and advice from the tips shared in this article. Put that advice into action, and watch as things begin to work more for your work from home business.
You have heard of video marketing, but do you know exactly what it entails? It is just a way of using online videos in marketing a business or delivering a message. It might seem easy, but there are lots of things to consider before you start shooting. If you read the article below, you will soon know video marketing fundamentals.
You should not allow video marketing to intimidate you.
You can make videos with a tripod and decent camera. Either show the good to the your demographic, or talk with your audience about manufacturing.
Make sure that you keep generating new video content daily. As you upload and promote more and more videos. Your target audience will look forward to your latest and greatest offerings. This also increases your exposure on the Internet and draws in new viewers, and improve video marketing
An effective method in producing your content is by working with other people. Do not feel compelled to use coworkers. Friends and family can be a great source of creativity that often goes untapped. Anyone who contributes should give due credit, even if their input was minimal.
How-tos are the most popular searches online.
When you make a video marketing tutorial, the people that wish to learn about that skill will seek out videos like yours. This means you’ll always have visitors in your niche. When they know you are an expert, they’ll come back for more.
Keep YouTube at the forefront of your mind in video marketing. Start your video marketing campaign here. Video hosting is free. You’ll be on one of the most viewed websites on the planet. This means your video is out there and will have views.
Try to get co-workers or other employees interested in creating videos. Identify someone who likes to be on camera and who would be attractive to viewers. You can include many people, too.
Include an opt-in form for your mailing list on every page where you have a videos post. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.
If you want to create professional looking videos for your video marketing, get a tripod.
People tend to get queasy watching a video that is bouncing around and unsteady. It is best to use clear, smooth shots that highlight the product featured and the text that accompanies it. Most viewers will take only a few seconds to decide whether your video is worth their time, so make it good!
Short videos are better than long once. The optimal length for a video marketing is around three minutes. If you go on longer than that, viewers are more likely to click away. Five minutes is okay in some cases, but anything longer than five minutes is too much. Try to engage your viewer by making your video marketing short and to the point.
Don’t be afraid to jump in head first when just beginning video marketing. Don’t fear experimenting, and try some new things. After a few meetings, you can start to establish which ideas work well and which aren’t as effective. Use what you learned here for guidance in your video marketing.
Affiliate marketing is attractive because it seems like a cheap and easy way to make money. There is no need for buying, shipping, or personally handling products. But, there are difficult jobs to govern and work to be completed, if your plan is providing sustainable earnings solely with affiliate marketing.
This is something that you or people you choose to affiliate with never take place in this practice. In the best possible situation, this is still very irritating to consumers. You can spread viruses and ruin tracking efforts.
An important piece of knowledge that you should obtain about any affiliate marketing program is how they track orders from external websites. If orders made through phone or email are not linked back to your unique affiliate ID, notable amounts of your commission may never make it to you.
Once you have generated a good amount of sales in affiliate marketing,
consider asking for a higher commission percentage from the affiliate marketing program you belong to. Affiliates want to keep successful partners, because they bring in extra revenue. They may be willing to offer you a better percentage.
Many affiliate marketers try too hard to attain “super” affiliate status. They spread themselves thin across a huge portfolio of products, advertisements, and marketing campaigns. They are very vulnerable to more focused competitors. There is no ceiling to your success. Once you find the approach that works for you, you can make a lot of money in affiliate marketing.
Try and restrict your business so that you deal with fair and generous affiliate companies. You should not partner with a company who is offering a commission that is less than 20% for items sold. The best companies offer their affiliates good percentages of sales.
Every single affiliate you choose should be in your site’s niche. In addition to increasing your traffic, this will also communicate to the audience that you understand their needs and have a clear feeling for who they are and what they want.
Paid advertising services, such as Google Ads, provide an excellent means for you to turn a larger profit from your affiliate programs. These ads target keywords and help increase traffic for your website.
Create deadlines for consumers to buy certain affiliate products.
If your customers think they only have a limited time to get something they will be more inclined to do so. This method can be highly effective in ringing up sales.
Understanding your client base is important to generate success in affiliate marketing. If you intend on keeping readers, you must provide them with the information they need. By analyzing what your visitors are looking for, you can better provide it. Ask yourself what it is they are looking at.
A great idea for banner ads is using trivia questions on the add so that people have to click on it, and that takes them to your site for the answer. Most internet surfers will likely not resist the click temptation of that banner. Make it even more alluring by offering a discount for people who answer correctly.
Aim high, and try to push your profits higher every day. Set ambitious goals and work hard daily to realize increasing profits. It may be difficult to invest the time and patience at first, but in the end, it will be well worth your while.
Affiliate marketing often attracts business owners as it is a system that requires little overhead or initial cost. There is no need for buying, shipping, or personally handling products. But, just as in any money making venture, there is hard work to be done if you want to be successful at it.
Keeping track of which affiliate programs are making you the most profit is a great way to ensure you’re paid what you deserve for the time you’re spending. Check up on your affiliates and their projects often. If you eliminate your lowest-performing affiliates, you make room for the advertisers that make you more money.
Your affiliate status might not benefit if you are offering only the most in-demand products on the Internet.
It is important to note that the popularity of a product is not necessarily a viable indicator of its quality. Selling popular products pits you against many others offering those same products, and the competition will be intense. You might not make any profit.
Maximize the earning potential of affiliate marketing programs by purchasing ads, such as Google Ads. If you ads target specific keywords with proven results, sales-wise, you can substantially increase your site traffic, attracting visitors who are interested in the same keywords.
Good affiliate marketing are honest about their business engagements. Let everyone know what the focus of the site is and let them know how you are affiliated. If your visitors are not completely confident about your level of honesty, they are less likely to make a purchase for you to profit from.
Affiliate marketing programs allow you to more effectively market your business.
Affiliate links are click magnets compared to other forms of advertising such as banners and context links. When looking at affiliate programs, pay attention to things like the directory’s popularity, ease of use and the payment you will receive for referrals.
Affiliate marketing is great for businesses that have a strategy. You want to create a good rank with search engines with your website or blog. The higher your rank for your keywords, the higher your profits will be.
The best affiliate marketers are those who are aware of their constituencies. You must work on meeting your readers needs. Figure out what is making them come to your site. What content do they want to see?
Once you have decided on the affiliate products you will sell, direct your internet marketing to the kind of customers who are interested in those products. If your products are cheap, you can get away with a lot of volume and low visitors. Products that cost more require more concerted selling efforts to get sold at all.
If people find your newsletter interesting, they will want to get it more often. A couple years ago emails were a fun thing. These days, people do all what they can to prevent spam from reaching their email address, so making a friendly newsletter can greatly help.
Make Money with affiliate marketing
Let your readers know that you do profit from their purchases through your affiliate link. Your readers are savvy. They know when you are just trying to sneak in an affiliate sale. If you are honest with your readers and visitors, they will be more likely to use your services as an affiliate for future purchases.
It is good to act on suggestions from just a few books about affiliates than using several. You probably will not make any money in the beginning as you lay the groundwork for your affiliate marketing business. If you keep reading book after book, see this for what it is — stalling. Place the books aside, choose a couple of good tips, and begin your internet marketing campaign.
Like many other businesses, affiliate marketing requires an upfront investment before you see any profit. It is a wise idea to reinvest some of the profits from affiliate marketing into advertising. Google, Yahoo and Facebook are the top sites that can deliver you good results for your advertising dollars, if you use them correctly.
Your goals should increase as you get better. Keep on pressing forward, never let up on working hard, and you will see your profits continue to grow. At first, it will be difficult to put in a lot of time, but it will be worth it in the long run.
One of the biggest problems facing small businesses is finding customers.
And while Spamming and cold calling or mass emailing might help you make contact. With a lot of people, those people aren’t likely to become paying customers, much less loyal, repeat customers. Here’s why it doesn’t work, and what you should do instead and to avoid Spamming and cold calling. They do not work most of the time for any business.
Why Spamming and Cold Calling Do Not Work in today’s market lets face it.
Every small business is the proverbial Needle in the Haystack. So small business lead generation is critical to an entrepreneur’s survival. The growth of his/her small business is important thus Spamming and Cold Calling is not the solution. Affect sales, will not generated through Spamming and Cold Calling . The thing that most entrepreneurs forget, though, is that it is a lot easier to turn a prospect or lead into a customer.
If the lead calls you versus when you are Spamming and Cold Calling them. Any other way will regarded as Spamming and Cold Calling out come is next to zero.
Now you can see why Spamming and Cold Calling Do Not Work.
It cracks me up when I hear titles of articles, seminars, or books about how to “Make Effective Cold Calls” or how to “Warm Up Cold Calls”.
There are a few of the secrets that uncovered to help small businesses generate more leads. (and more quality leads) even though we all know that Spamming and Cold Calling Do Not Work
Spamming and Cold Calling do not Work at All in a Digital Age Cold calls, email spam, blast faxes, popup windows, forced “opt-in”
subscribers and the like just don’t work in this digital age (I’m not sure any of them ever worked well for long). The ones that is funny to me is the the companies that send out blast email spam. Guaranteeing us that they can get our website to the top of Google in 48 hours.
Do you think that if they could do this that they would be wasting their time Spamming and Cold Calling millions of people trying to beg someone to buy their service?
A Few months ago, there were more than 165,000 people who went to Google and searched for the term “Google search optimization.”
If they could get to the top of Google with just that one term.
They would have about two million people potential leads coming to them every year. The truth is Spamming and Cold Calling do not work for anyone or any Company.
So why would they need to spam people? If you are so good at what you do, why are you Spamming and Cold Calling me and a million others? Why are you cold calling people? Why are you trying to force people to subscribe to your newsletter?
The truth is that Spamming and Cold Calling people shows desperation. Not successful simple, Spamming and Cold Calling do not work
Get Potential Leads to Call You to Turn more Leads into Customers. The internet is the great equalizer for small businesses. Big businesses have websites. But their bureaucracy forces them to move in to implementing new technology. Captivating on new opportunities. Why Spamming and Cold Calling do not work. But, nimble small businesses can capitalize on these opportunities immediately. It is easy to get to the top of a Google search result. It is difficult, but, to stay there.
In fact, it is a full time job that is why a lot of people Spamming and Cold Calling .
But it is a lucrative full time job. This is why this is the most important goal for every small business. Why Spamming and Cold Calling Do Not Work
When someone has a question, where do they go for an answer now? In decades past, if you had a challenge or a question. You might ask a friend or coworker or if it was a big problem, you might go to the library and search for an answer. Today, though, people go immediately to Google to find answer. Spamming and Cold Calling Do Not Work
The listings at the top of the first page have a lot more credibility than the ones on the second, third, or four-hundredth.
If your small business listed at the top of the results when they enter their question. Then they click through to your website and get the answer to that question. Your small business is now at the top of their short-list for solution providers. If they call you or email you, you have about a 25% chance or so of turning that lead into a client.
In contrast, if your small business listed at the top of page two on Google. To have someone contact you, they will have already looked at listings from at least 10 other competitors. Most potential customers will not be that thorough, so you will generate fewer leads. Now, since you are competing with at least ten other competitors, your percentage of closing drops to below 10%.
Get Leads to Call You by Giving Away Something that They Need or Want what is common knowledge to you is uncommon to most people. Remember that your expertise and knowledge is valuable to people who are searching on Google. For answers as in the previous example.
So if you can help them answer the question – and help them in the process.
They are more likely to share with you their contact information without you Spamming and Cold Calling them.
Once they do, you now know two things about them. First, you know that they have (or had) a specific problem that you can help them solve without Spamming and Cold Calling them.
Second, you know that they already know who you are and trust has started to develop from them. That you are an expert in your industry and all these are achieved without Spamming and Cold Calling because it does not work
What you give away doesn’t have to be costly, but it must be valuable.
That means that it doesn’t have to cost you anything to give it away.
For instance, if you have a lot of informational content on your blog. Then you might ask people to register to conduct a search of your blog for specific topics. Or, you might give away a special report or access to a video or audio file with information that a prospect might need. For example, if you are a dentist, you might offer a video about how to teach a three-year-old to brush. Anyone who requests the free information will likely have a young child and be concerned about the child’s oral health.
Whatever the gift, just make sure that your costs are low and the value of the item is high from the customer’s perspective.
So forget the Spamming and Cold Calling them, use your website to get more leads. To call you, and then use a high-valued free gift to encourage prospects to contact you. You will generate great success through small business lead generation. Because Spamming and Cold Calling do not work .
You can read your web site stats well enough to tell how many visitors your site is getting.
How many pages they visit, and how long they stay on your site using your Web Analytics.
But those stats can help you do much more. Here’s how one site analyst uncovered a problem that could cost customers and yourself. In numbers thousands of dollars in lost sales if you are not using Web Analytics.
Often people asked how to go about using Web Analytics to pinpoint problems that make the tools worth the investment. Many people are dubious when asked to fork out $50,000 a year to have reports about how people visit their website using Web Analytics report.
What is cover is about to describe is a situation. where one of company could earn $1 Million per year because of the Web Analytics tool they have installed on their site.
This article will describe how to use a key performance indicator to raise the problems,Web Analytics.
Then go onto describe how to found out what the issue was on the your site or your clients website. Then use Web Analytics to solve the problem.
The Key Performance Indicator or KPI (Web Analytics) KPI! It’s the latest buzzword flying around in the industry. What key measurements to use is an important point, but much more important is how you use them.
One KPI written about before is page views per visit. Page views per visit is a KPI should always be use regardless of the site goal. The reason being it’s what is refer to as a tripwire metric.
Like a tripwire it gives you a warning when something is not right. The way you should use this KPI is to first find out how many pages it takes to complete the desired action in the Web Analytics.
In this case the desired action a sale took 7 pages.
Then consider what a good browsing experience that might be from your point of view.
In this case you can figure if the visitor viewed 5-7 pages. Then completed a buy (another 7 pages) it would be a good visit from the businesses point of view this information can see using Web Analytics.
It means that the visitor finds out that more is on offer than the product they were looking for. Then you add another 7 pages on top of this to flag a too many pages warning.
So we have a bottom limit of 7 pages, a happy medium of 14 pages and a top limit of 21 pages.
Why is too high a warning? find out with your Web Analytics.
When an average visit to the website is more than 14 pages in our view it means one of two things. Either the visitor is happy with the website and is browsing around or the visitor got lost in the process and can’t find what they want. A good experience from any visitors point of view on an e-commerce website is that they find what they wanted. In this case you figured that should mean browsing less than 21 pages on average. What you can find will shows why the Web Analytics metric is important.
KPI went off the scale showing that on average a visitor viewed 22 pages per visit.
The next job was to figure out whether this was a good thing or a bad thing using your Web Analytics.
If an average visit took 22 pages it meant. That either the visitor was happy browsing around and the client should be happy. Or it meant that there was a problem and if so, needed to find out what and where.
Good or Bad? Happy or Sad? Web Analytics resolution.
The KPI had raised the warning signal so now there is a need to find out which visitors this KPI applied to. In HBX (and many other tools) it’s possible to segment the visitors into groups of people that follow the same behavior patterns. You want to know if the visitors were flicking through pages (a sign that they were unhappy). Or if indeed they were traversing a great many pages each and spending a normal amount of time on the site (a sign that they were happy).
So segmented the visitors into only those that spent less than 2 minutes on the site and those that visited the shopping cart. This would enable you to see if the page views per visit. If those visitors only on the site for a short period of time were racking up lots of page views. Or whether it was those that hit the cart that had trouble finding what they wanted.
Less than 2 minutes showed normal behavior on Web Analytics report.
The people that spent less than 2 minutes on the website browsed 2 or 3 pages per visit.
The people that hit the shopping cart again went off the scale but this time it was even more problematic. The average page views per session was 58 pages. Shows that the people who were having problems.
58 page views per visit? Web Analytics Since the visitors who were having the problems now there is a need to know what they were doing.
How on earth could people be going through 58 page views on average each? It seemed not normal – asked the developer to check that the tracking code is installed well.
But, when they checked the path analysis the problem on the website became crystal clear.
One visitor had traversed 97 pages. When you look through his visit path and you will notice that the path kept referring to one page – a search results error page.
Now checked other individual visits and noticed the same key trend the search results error page. Web Analytics is the key to finding these kind of error.
This lead to check the failed searches on the website using Web Analytics.
When you totaled them up there were over 2000 failed keyword searches and the big majority were product codes. The sites internal search engine could not read a letter and number combination. Most of the product codes consist of numbers and letters.
Now the problem found using Web Analytics and this can help to control these errors.
The solution thus is to fix the search engine issue. This one fix is a huge find. There were over 1000 people that keyed in those failed keywords and did not complete the buy. If customer brings in over $160,000 per month in online revenue from a little over 1700 people that did complete a buy.
That means by doing a little mathematics it’s easy to work out the potential in using Web Analytics.
It’s well over $1 million a year in lost revenue, that is a lot of lost revenue that could have not missed. Could have missed if and gone uncorrected if Web Analytics was not in use. You can tell that the implementation of Web Analytics is essential for success of all web sites yours or your clients.
It’s easy to worry about the cost of a Web Analytics system.
They are expensive and with everything that most businesses have going on they are not easy to get the most from.
What you need is an in house expert looking at the systems to pinpoint the problems or outsourcing to a consultancy to get the most from the systems. But, to not use Web Analytics is like throwing away money and missing potential leads and sales.
This a frustrating and expensive waste of time and resources for any company and clients. It is essential to use Web Analytics on your web site to get the best and make the most money online and generate leads from your site. People have no idea how powerful web analytic can be and the benefits associated to using on you their site. In the case of an ecommerce site web analytic is essential for best result.
Before you and your business jump on the blogging bandwagon. Consider these guidelines for business blog success.
Blogs have become one of the hottest communication tools on the Web. Offering the opportunity for anyone to create their own free Web site. Encouraging opinions and interaction , blogs provide forums for individuals to create their own. Personal presentations to the Web audience. They also provide for consortia of all types to experience the sort of online community feeling. That pioneered by early newsgroups and by the phenomenal success of AOL in the 1990s.
Blogs have reached into the corporate and government sectors as well. What started out as an outlet for teenage expression and grassroots. Journalism has turned into a lucrative communications tool for small and large businesses alike.
Corporate Blogging refers to a company producing or supporting a blog. That it uses business objectives as with anything. There are certain “best practices” followed to ensure your company reaps the most benefits. These tips guidelines will help make your blog a success and Blogging Policy will protect the company from what posted by employees.
Fine Print, Blogging can lead to legal issues, blogging policy is important .
Companies should have real concerns about liability, exclusions and limitations, and indemnity. Although there are laws that protect against libel. Misappropriations and other injuries suffered as a result of posts on the Web.
Companies can still held responsible for statements made by employees that are harmful to others. Since there are so many legal issues surrounding blogs, it is imperative that the site has some sort of disclaimer and limitation of liability and strong. Blogging Policy that should put in place and followed.
Now you see how important it is to install Blogging Policy for protection.
Know What You’re Doing. Senior management should educated on Blogging.
Policy by the corporate communications and legal department about what blogs are. How they might affect business and Blogging Policy should follow.
That way, they can be contributing members of the blog, further improving
employee relations. Their support and participation is often what makes a blog more effective and Blogging Policy should always followed.
Create blogging policies in any medium where an employee is sharing information.
There is the possibility of leaking trade secrets or financial information. Blogging Policy must followed at all time. Blogging also has a tendency to become personal keeping that in mind every employee must follow
Blogging Policy put in place. A company should have a list of blogging policy or policies about blogging. To ensure that trade secrets kept secret and personal lives do not become public. Blogging Policy may include keeping financial information from post. As well as severe consequences for anyone using the blog for negative publicity.
Avoid the Marketing Blog. Making your blog into a blatant marketing campaign is a bad idea. Customers are looking for real answers and honest opinions. They will pick up on insincerity. Use the blog for what it’s for, transparency. This is an opportunity to make a real connection with your customers.
Don’t ruin it by filling it with empty advertising, keep a close eye on what is being advertise is in under with Blogging Policy.
Training to protect what posted and Blogging Policy. Most be in place for protection against legal issue that could arise.
Keep It Fresh. Blogs are usually judged by their amount of new content.
Easy to add on to, they designed to updated often. To keep your readers coming back, make your content relevant and timely. Don’t forget, content can include anything from product releases to job openings. Recent news to thoughts from the CEO. It’s impossible to run out of materials in mind that the Blogging Policy must for all contents.
Reinforce the company’s core values and their Blogging Policy. Use your blog to reflect your company’s inner soul: its mission, goals and direction. A blog is just another medium by which you interact with your customers and employees.
It’s another part of the brand experience. It should be consistent with the impression the company wants to make. Always reinforce Blogging Policy.
Encourage employees to follow the companies Blogging Policy. Create an atmosphere where they are comfortable asserting their opinions and concerns.
You’ll be surprise how the quietest employees will speak up when given such an opportunity. With all communication, blogging can become negative.
So remind employees of the public nature of the blogs and the ramifications for their actions. Thus the Blogging Policy should reviewed and updated.
What is conversion optimization and how will your company enjoy from it?
If you’re like most business owners or marketers, you’re working
hard to increase your lead generation while at the same time lowering your marketing costs. And chances are good you’re missing the best ways to do this:
Conversion Optimization…increase your lead generation put, “conversion optimization” . Means converting more website visitors to prospects and increase your lead generation.
More prospects to sales- ready leads or customers. It requires paying attention to the points in your marketing process. Where you want your prospects to take action and tweaking those points. To get a greater percentage of visitors to do that and increase your lead generation.
Now you understand how doing little things can increase lead generation.
Salespeople focused on this because they will judged. On how well they turn qualified opportunities into sales. By increasing lead generation and conversion (the closing ratio) .
But marketing people tend to focus on driving more website traffic or generating more leads. They miss the tremendous opportunities that come from it. Creating a better process in your lead generation action needed
Let’s look at the whole picture instead of just the front-end of lead generation or traffic generation. Between the first visit to your website and the decision to buy your product or service. Your prospects make many decisions to keep moving forward toward a buy – or not, lead generation that can convert to sales.
Each of these decision points involve some type of action and they can tweaked to be more effective. At keeping prospects engaged and moving them forward toward the buying decision.
Now you see how important it is to lead generation and conversion equal to sales.
Here are a few common examples: to understand lead generation
Your homepage – does the visitor stick around or leave immediately? Newsletter and other subscriptions- what percentage subscribe? Product demos – what could you do to get more visitors and increase lead generation to take a look at your demo?
Free trials – how can you get more people to sign up (lead generation) and use the free trial? Trial-to-customer conversions – what happens after they start the trial? Landing pages can capture and increase your lead generation Contact Us forms- increase your lead generation, download white papers or reports can increase your lead generation
Event registrations increase your lead generation you get the point in the lead generation process
Compounding Interest: (lead generation).
Increasing the number of people who take any one of these actions.
Will increase your sales or sales opportunities and increase your lead generation. Over time, even the slightest increases compound into big numbers. Likely increase your lead generation. It’s the same “power of compounding interest” argument the Motley Fools and other investment advisors use to convince us to invest early and often.
Let’s look at product demos as an example for increase your lead generation.
Suppose that currently 50% of prospects who experience your product demo
become customers and suppose that each new customer is worth $2500 a year. By
increase your demo-to-customer ratio just 5% a month, you can double your revenue in one year. Lead generation is the life blood of every business.
Imagine how much your revenue can grow if you optimize many conversion points to increase your lead generation.
It’s easy and rewarding to increase your lead generation. And the best part may be that you can get more leads without spending more money on lead generation.
If you’re new to conversion optimization, you’re not alone; and if you act
fast you can get a real jump on your competition – especially those who are
cutting back on spending and watching their pipelines deteriorate. You can increase your lead generation with spending much money.