Tag: Marketing Tools Tips

How Web Analytics Helped Find A Million Dollar Hole

You can read your web site stats well enough to tell how many visitors your site is getting.

How many pages they visit, and how long they stay on your site using your Web Analytics.

But those stats can help you do much more.
Here’s how one site analyst uncovered a problem that could cost customers and yourself. In numbers thousands of dollars in lost sales if you are not using Web Analytics.

Often people asked how to go about using Web Analytics to pinpoint problems that make the tools worth the investment. Many people are dubious when asked to fork out $50,000 a year to have reports about how people visit
their website using Web Analytics report.

What is cover is about to describe is a situation. where one of company could earn $1 Million per year because of the Web Analytics tool they have installed on their site.

This article will describe how to use a key performance indicator to raise the problems,Web Analytics.

Web analytics

Then go onto describe how to found out what the issue was on the your site or your clients website. Then use Web Analytics to solve the problem.

The Key Performance Indicator or KPI (Web Analytics)
KPI! It’s the latest buzzword flying around in the industry. What key measurements to use is an important point, but much more important is how you use them.

One KPI written about before is page views per visit. Page views per visit is a KPI should always be use regardless of the site goal. The reason being it’s what is refer to as a tripwire metric.

Like a tripwire it gives you a warning when something is not right. The way you should use this KPI is to first find out how many pages it takes to complete the desired action in the Web Analytics.

In this case the desired action a sale took 7 pages.

Analytics, Web analytics, KPI, Google Analytics

Then consider what a good browsing experience that might be from your point of view.

In this case you can figure if the visitor viewed 5-7 pages. Then completed a buy (another 7 pages) it would be a good visit from the businesses point of view this information can see using Web Analytics.

It means that the visitor finds out that more is on offer than the product they were looking for. Then you add another 7 pages on top of this to flag a too many pages warning.

So we have a bottom limit of 7 pages, a happy medium of 14 pages and a top limit of 21 pages.

Why is too high a warning? find out with your Web Analytics.

When an average visit to the website is more than 14 pages in our view it means one of two things. Either the visitor is happy with the website and is browsing around or the visitor got lost in the process and can’t find what they want. A good experience from any visitors point of view
on an e-commerce website is that they find what they wanted. In this case you figured that should mean browsing less than 21 pages on average. What you can find will shows why the Web Analytics metric is important.

web analytics
 

KPI went off the scale showing that on average a visitor viewed 22 pages per visit.

The next job was to figure out whether this was a good thing or a bad thing using your Web Analytics.

If an average visit took 22 pages it meant. That either the visitor was happy browsing around and the client should be happy. Or it meant that there was a problem and if so, needed to find out what and where.

Good or Bad? Happy or Sad? Web Analytics resolution.

The KPI had raised the warning signal so now there is a need to find out which visitors this KPI applied to. In HBX (and many other tools) it’s possible to segment the visitors into groups of people that follow the same behavior
patterns. You want to know if the visitors were flicking through pages (a sign that they were unhappy). Or if indeed they were traversing a great many pages each and spending a normal amount of time on the site (a sign that they were happy).

So segmented the visitors into only those that spent less than 2 minutes on the site and those that visited the shopping cart. This would enable you to see if the page views per visit. If those visitors only on the site for a short period of time were racking up lots of page views. Or whether it was those that hit the cart that had trouble finding what they wanted.

Web Traffic

Less than 2 minutes showed normal behavior on Web Analytics report.

The people that spent less than 2 minutes on the website browsed 2 or 3 pages per visit.

The people that hit the shopping cart again went off the
scale but this time it was even more problematic. The average page views per session was 58 pages. Shows that the people who were having problems.

58 page views per visit? Web Analytics
Since the visitors who were having the problems now there is a need to know what they were doing.

How on earth could people be going through 58 page views on average each? It seemed not normal – asked the developer to check that the tracking code is installed well.

But, when they checked the path analysis the problem on the website became crystal clear.

One visitor had traversed 97 pages. When you look through his visit path and you will notice that the path kept referring to one page – a search results error page.

Now checked other individual visits and noticed the same key trend the search results error page. Web Analytics is the key to finding these kind of error.

Web Analytic, Analytic, Google Analytics, KPI
Web Analytic (KPI)
This lead to check the failed searches on the website using Web Analytics.

When you totaled them up there were over 2000 failed keyword searches and the big majority were
product codes. The sites internal search engine could not read a letter and number combination. Most of the product codes consist of numbers and letters.

Now the problem found using Web Analytics and this can help to control these errors.

The solution thus is to fix the search engine issue. This one fix is a huge find. There were over 1000 people that keyed in those failed keywords and did not complete the buy.
If customer brings in over $160,000 per month in online revenue from a little over 1700 people that did complete a buy.

Web marketing

That means by doing a little mathematics it’s easy to work out the potential in using Web Analytics.

It’s well over $1 million a year in lost revenue, that is a lot of lost revenue that could have not missed. Could have missed if and gone uncorrected if Web Analytics was not in use. You can tell that the implementation of Web Analytics is essential for success of all web sites yours or your clients.

Web, Web analytics, Business,
It’s easy to worry about the cost of a Web Analytics system.

They are expensive and with everything that most businesses have going on they are not easy to get the most from.

What you need is an in house expert looking at the systems to pinpoint the problems or outsourcing to a consultancy to get the most from the systems. But, to not use Web Analytics is like throwing away money and missing potential leads and sales.

This a frustrating and expensive waste of time and resources for any company and clients.
It is essential to use Web Analytics on your web site to get the best and make the most money online and generate leads from your site. People have no idea how powerful web analytic can be and the benefits associated to using on you their site. In the case of an ecommerce site web analytic is essential for best result.

Analytic, Google analytics, web analytics
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Corporate Blogging: Best Practices – Blogging Policy

Blogging Policy
  

Before you and your business jump on the blogging bandwagon. Consider these guidelines for business blog success.

Blogs have become one of the hottest communication tools on the Web. Offering the opportunity for anyone to create their own free Web site. Encouraging opinions and interaction , blogs provide forums for individuals to create their own. Personal presentations to the Web audience. They also provide for consortia of all types to experience the sort of online community feeling. That pioneered by early newsgroups and by the phenomenal success of AOL in the 1990s.

Blogs have reached into the corporate and government sectors as well. What started out as an outlet for teenage expression and grassroots. Journalism has turned into a lucrative communications tool for small and large businesses alike.

Blogging, Leads, conversion optimization, business owners, marketers, lead generation,

Corporate Blogging refers to a company producing or supporting a blog. That it uses business objectives as with anything. There are certain “best practices” followed to ensure your company reaps the most benefits. These tips guidelines will help make your blog a success and Blogging Policy will protect the company from what posted by employees.

Fine Print, Blogging can lead to legal issues, blogging policy is important .

Blogging

Companies should have real concerns about liability, exclusions and limitations, and indemnity. Although there are laws that protect against libel. Misappropriations and other injuries suffered as a result of posts on the Web.

Companies can still held responsible for statements made by employees that are harmful to others. Since there are so many legal issues surrounding blogs, it is imperative that the site has some sort of disclaimer and limitation of liability and strong. Blogging Policy that should put in place and followed.

Now you see how important it is to install Blogging Policy for protection.

Know What You’re Doing. Senior management should educated on Blogging.

Policy by the corporate communications and legal department about what blogs are. How they might affect business and Blogging Policy should follow.

That way, they can be contributing members of the blog, further improving

employee relations. Their support and participation is often what makes a blog more effective and Blogging Policy should always followed.

Blog, Leads, conversion optimization, business owners, marketers, lead generation,

Create blogging policies in any medium where an employee is sharing information.

There is the possibility of leaking trade secrets or financial information. Blogging Policy must followed at all time. Blogging also has a tendency to become personal keeping that in mind every employee must follow

Blogging Policy put in place. A company should have a list of blogging policy or policies about blogging. To ensure that trade secrets kept secret and personal lives do not become public. Blogging Policy may include keeping financial information from post. As well as severe consequences for anyone using the blog for negative publicity.

Avoid the Marketing Blog. Making your blog into a blatant marketing campaign is a bad idea. Customers are looking for real answers and honest opinions. They will pick up on insincerity. Use the blog for what it’s for, transparency. This is an opportunity to make a real connection with your customers.

Blogging
Don’t ruin it by filling it with empty advertising, keep a close eye on what is being advertise is in under with Blogging Policy.

Training to protect what posted and Blogging Policy. Most be in place for protection against legal issue that could arise.

Keep It Fresh. Blogs are usually judged by their amount of new content.

Easy to add on to, they designed to updated often. To keep your readers coming back, make your content relevant and timely. Don’t forget, content can include anything from product releases to job openings. Recent news to thoughts from the CEO. It’s impossible to run out of materials in mind that the Blogging Policy must for all contents.

Reinforce the company’s core values and their Blogging Policy. Use your blog to reflect your company’s inner soul: its mission, goals and direction. A blog is just another medium by which you interact with your customers and employees.

Blogger

It’s another part of the brand experience. It should be consistent with the impression the company wants to make. Always reinforce Blogging Policy.

Encourage employees to follow the companies Blogging Policy. Create an atmosphere where they are comfortable asserting their opinions and concerns.

You’ll be surprise how the quietest employees will speak up when given such an opportunity. With all communication, blogging can become negative.

So remind employees of the public nature of the blogs and the ramifications for their actions. Thus the Blogging Policy should reviewed and updated.

Leads, conversion optimization, business owners, marketers, lead generation,
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How to Get More Leads Without Spending More Money lead generation

What is conversion optimization and how will your company enjoy from it?

AFFILIATE MARKETING CONCEPT

If you’re like most business owners or marketers, you’re working

hard to increase your lead generation while at the same time lowering your marketing costs. And chances are good you’re missing the best ways to do this:

Conversion Optimization…increase your lead generation
put, “conversion optimization” . Means converting more website visitors to prospects and increase your lead generation.

More prospects to sales- ready leads or customers. It requires paying attention to the points in your marketing process. Where you want your prospects to take action and tweaking those points. To get a greater percentage of visitors to do that and increase your lead generation.

Now you understand how doing little things can increase lead generation.

Salespeople focused on this because they will judged. On how well they turn qualified opportunities into sales. By increasing lead generation and conversion (the closing ratio) .

But marketing people tend to focus on driving more website traffic or generating more leads. They miss the tremendous opportunities that come from it. Creating a better process in your lead generation action needed

Let’s look at the whole picture instead of just the front-end of lead generation or traffic generation. Between the first visit to your website and the decision to buy your product or service. Your prospects make many decisions to keep moving forward toward a buy – or not, lead generation that can convert to sales.

Each of these decision points involve some type of action and they can tweaked to be more effective. At keeping prospects engaged and moving them forward toward the buying decision.

Now you see how important it is to lead generation and conversion equal to sales.

Leads
Here are a few common examples: to understand lead generation

Your homepage – does the visitor stick around or leave immediately? Newsletter and other subscriptions- what percentage subscribe?
Product demos – what could you do to get more visitors and increase lead generation to take a look at
your demo?


Free trials – how can you get more people to sign up (lead generation) and use the free trial?
Trial-to-customer conversions – what happens after they start the trial?
Landing pages can capture and increase your lead generation
Contact Us forms- increase your lead generation, download white papers or reports can increase your lead generation

Event registrations increase your lead generation you get the point in the lead generation process

Compounding Interest: (lead generation).

Increasing the number of people who take any one of these actions.

Will increase your sales or sales opportunities and increase your lead generation. Over time, even the slightest increases compound into big numbers. Likely increase your lead generation. It’s the same “power of compounding interest” argument the Motley Fools and other investment advisors use to convince us to invest early and often.

Let’s look at product demos as an example for increase your lead generation.

Suppose that currently 50% of prospects who experience your product demo

become customers and suppose that each new customer is worth $2500 a year. By

increase your demo-to-customer ratio just 5% a month, you can double your revenue in one year. Lead generation is the life blood of every business.

Lead Magnet
Imagine how much your revenue can grow if you optimize many conversion points to increase your lead generation.

It’s easy and rewarding to increase your lead generation. And the best part may be that you can get more leads without spending more money on lead generation.

If you’re new to conversion optimization, you’re not alone; and if you act

fast you can get a real jump on your competition – especially those who are

cutting back on spending and watching their pipelines deteriorate.
You can increase your lead generation with spending much money.

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