Category: home base business

A Quick And Easy Guide To Mobile Marketing

In the mobile world, it is important to market your brand so that you stand out above your competitors.

That is where smart mobile marketing comes in handy. This will help visitors find and remember you, which can result in more traffic and more profits. Follow these tips to make your business stand out above the rest.

Make your messages relevant. This is the most important aspect of mobile marketing. A text message can be very personal and it interrupts someone no matter what they are in the middle of doing. Avoid re-purposing an e-mail. Your text message should be short and very relevant to the audience whom you are sending them out to.

Mobile Marketing

A great mobile marketing tip is to ask your customers to share their videos. Customers use their mobile phones to capture real events that happen in everyday life.

This is a great opportunity for you to build a community and to help engage customers by having them participate in your marketing efforts by submitting their own videos.

Ask customers for their cell phone numbers. The easiest way to do this is with your current email subscribers. When they fill out the form to subscribe, you can ask them to add their phone numbers in, for any alerts or special deals. This is a quick method of gaining new customers for mobile marketing.

If you have multiple people working in your business on mobile marketing, it is important for each person to understand the plans and goals behind your company, to that everyone is working on the same page. Your team should be knowledgeable enough not to put your business in a bind, should a customer ask a question.

Mobile Marketing, Mobile,
Mobile Marketing

Separate your customers.

If you have a business that offers many different types of products or services, you may want to poll your customers to find out what they most want to hear about. Doing so can give you separate lists of customers with similar interests, so you will be able to send them information pertinent to them.

Your natural inclination may be to send out unsolicited messages with your new mobile marketing campaign, but spamming people is never the way to go in any campaign. It is a huge turn-off and can possibly leave a permanent stain on your reputation and cause you to lose regular customers.

Your mobile ad campaign must be cross-platform compatible, on every major device to maintain your customer base and their attention. If your ad only works on Android, then those are the only customers you will reach! If those with a Blackberry see a jumbled mess, your message is lost. Be sure to keep the compatibility, far reaching with every mobile ad.

Social Media Engagement Mastery Program
Being aware of what tools are available to you can mean making more customers aware of your business!

Understand the tools applicable to your mobile marketing campaign before you begin, to maximize the potential of things like audio, location-awareness and video. Have a solid idea of how to incorporate all of it into your promotions.

Keep in mind that mobile marketing is targeted for keeping your current customers, not acquiring new ones. Current customers know your product, and are much more open to getting texts from you and trust your website. New customers will probably find you using a regular computer, though it won’t take them long to sign up for texts.

As you can see from the previous list of tips, mobile marketing can really make a difference in the strength of your business’s presence. It takes a lot of work, a lot of networking and tons of patience. But, it is all worth it in the end to have a successful business campaign.

Mobile Marketing, Mobile, Cell phone,
Mobile Marketing
0

How To Make Your Home Business Thrive

Home businesses can be both exciting and a little scary.

 

Where do you start? You also need to figure out how you are going to make it work. First, deal with these questions. This article intended to give you some of the answers to get you on the path to running your own home business enterprise.

If your home business enterprise is your main source of income. Make sure you have some sort of back-up plan in the event that things don’t go as planned. Have plans for things like issues with your web host and missing product shipments. When you plan for emergencies, you’ll be more likely to have the income you need during the rough times.

Home Based Business

Make sure you understand your production costs on homemade items. Wholesale mark-up could double the price. Two times the price of the wholesale cost equals the standard retail markup. Set a price that covers your costs, and is sensitive to the market.

A serious commitment to success is necessary for any home business.

You may want to build your own home office that your customers can enter, since many counties have office regulations. This also helps you keep the spheres of business and home from intersecting.

Home Business

It’s vital that distractions from friends and family eliminated. When running a home business enterprise. When you plan to work, let your family know you are not interrupted, but also let them know when you’ll be available again. They should understand that you must a private work environment so you can finish and spend time with them sooner. Kids will need supervision, though when you are running home business.

Be brief when writing the goal of your home business.

Home Based Travel

A description of your goals and what the business can provide the customer should included in the home business goal. This succinct statement should describe what makes your home business model unique. What you hope to achieve.

Write a home business plan, even if it is one that based out of your home. Even for small companies, it’s still important to map out your business goals. All the necessary resources and the path you will follow to do your home business objectives. A business plan keeps you grounded in the launch phase and beyond.

Home Based Business

Whenever your home business makes a profit, set some of it aside so you are able to pay taxes at year-end. Around fifteen to twenty percent of what you make in a year will have to pay back to the government in the form of taxes. By setting aside some money, it is much easier on you instead of having to fight to gather enough money when tax time arrives.

 

It is important that your home business have an aim or mission statement. This should be a brief and concise description of the operations of your company. You can use your aim to explain your home business when someone inquires about it. This will help you sound confident when you are talking about your company. This confidence will be clear to your customers.

Home Based Travel Agency

As mentioned earlier in this article, a home business can be both appealing and intimidating. You have gleaned some good information and advice from the tips shared in this article. Put that advice into action, and watch as things begin to work more for your work from home business.

 
Web Marketing
 
 
 
 
home business
0

Great Guide On How To Be Successful In Affiliate Marketing

Marketing Consultant

Affiliate marketing often attracts business owners as it is a system that

requires little overhead or initial cost. There is no need for buying,

shipping, or personally handling products. But, just as in any money making

venture, there is hard work to be done if you want to be successful at it.

Keeping track of which affiliate programs are making you the most profit is a

great way to ensure you’re paid what you deserve for the time you’re

spending. Check up on your affiliates and their projects often. If you

eliminate your lowest-performing affiliates, you make room for the

advertisers that make you more money.

Your affiliate status might not benefit if you are offering only the most in -demand products on the Internet.

Affiliate Marketing

It is important to note that the popularity of a product is not necessarily a viable indicator of its quality. Selling popular products pits you against many others offering those same products, and the competition will be intense. You might not make any profit.

Maximize the earning potential of affiliate marketing programs by purchasing

ads, such as Google Ads. If you ads target specific keywords with proven

results, sales-wise, you can substantially increase your site traffic,

attracting visitors who are interested in the same keywords.

Good affiliate marketing are honest about their business engagements. Let

everyone know what the focus of the site is and let them know how you are

affiliated. If your visitors are not completely confident about your level of

honesty, they are less likely to make a purchase for you to profit from.

Affiliate marketing programs allow you to more effectively market your

business. Affiliate links are click magnets compared to other forms of

advertising such as banners and context links. When looking at affiliate

programs, pay attention to things like the directory’s popularity, ease of

use and the payment you will receive for referrals.

Affiliate marketing is great for businesses that have a strategy.

Affiliate Marketing Program

You want to create a good rank with search engines with your website or blog. The higher your rank for your keywords, the higher your profits will be.

The best affiliate marketers are those who are aware of their constituencies.

You must work on meeting your readers needs. Figure out what is making them

come to your site. What content do they want to see?

Once you have decided on the affiliate products you will sell, direct your

internet marketing to the kind of customers who are interested in those

products. If your products are cheap, you can get away with a lot of volume

and low visitors. Products that cost more require more concerted selling

efforts to get sold at all.

Affiliate Marketing Success

If people find your newsletter interesting, they will want to get it more

often. A couple years ago emails were a fun thing. These days, people do all

what they can to prevent spam from reaching their email address, so making a

friendly newsletter can greatly help.

Make Money

 

Let your readers know that you do profit from their purchases through your affiliate link.

Affiliate Money

Your readers are savvy. They know when you are just trying to

sneak in an affiliate sale. If you are honest with your readers and visitors,

they will be more likely to use your services as an affiliate for future

purchases.

It is good to act on suggestions from just a few books about affiliates than

using several. You probably will not make any money in the beginning as you

lay the groundwork for your affiliate marketing business. If you keep reading

book after book, see this for what it is — stalling. Place the books aside,

choose a couple of good tips, and begin your internet marketing campaign.

Like many other businesses, affiliate marketing requires an upfront

investment before you see any profit. It is a wise idea to reinvest some of

the profits from affiliate marketing into advertising. Google, Yahoo and

Facebook are the top sites that can deliver you good results for your

advertising dollars, if you use them correctly.

Affiliates

Your goals should increase as you get better.

Keep on pressing forward, never

let up on working hard, and you will see your profits continue to grow. At

first, it will be difficult to put in a lot of time, but it will be worth it

in the long run.

affiliate marketing

0

How to use Facebook Marketing to your Advantage

It is important that all online content is linked back to your Facebook. If
you write a blog, make sure that new posts appear on Facebook. You can even
link your Twitter account to your Facebook page and have all tweets show up
there as well.

Another option, besides a Facebook page, is to create a Facebook group.

Social Media Marketing, Facebook Marketing, Facebook, Instagram, Instagram marketing
Creating a group on Facebook will make other people more likely to start a
community with each other where they can interact. Do not hesitate to use a
page and a group so your subscribers can receive your updates through your
page and share their own content on your group.
 
Carefully chose your updates. You can very quickly alienate your audience
with poor content. Make sure your updates are helpful, educational or
entertaining. Using Facebook Insights will help you learn which updates do
well and which are flops.
Social Media marketing, Likes and audience, Social media marketing
If your need for customer interaction is not a regular thing, then a Facebook
page will not be of benefit. This is because customers are random so they
likely will not follow daily posts. Use ads instead of a Facebook page in
this circumstance.
Be sure your postings are valuable and relevant. Your Facebook followers
should find useful information in all your posts, whether they relate to a
great deal, receive information about the latest product, or obtain some
tidbit of helpful information relevant to your brand. Avoid becoming
overbearing when you are marketing your products.
 
Social Media marketing, Facebook, Snapchat, Instagram, Twitter, Messenger
 
Never share updates that seem irrelevant to your own content. You may want to
pontificate about politics or your new kitten, but some of your followers
might be offended or bored if you do. If you are going to put up personal
things, do it on your personal page.
 
It’s not easy to start when it comes to this form of marketing.
One thing to do when you’re starting out is adding a button that leads to Facebook on your website. This will allow your customers to navigate more effectively. When
they like your brand, you’ll find it easy to provide them with frequent
updates.
Do not turn off comments; your fans need to tell you how they feel. Sure, you
may get some inappropriate content, but if you don’t allow it, your fans will
think you don’t care.
Social Media Money, Facebook, Twitter, Social media, instagram

Determine why you are creating a Facebook page in the first place.

Do not just have a Facebook because it is the “in” thing to do. Are you properly
communicating with your customers? Is it because they need to communicate
with you? Using a Facebook page to boost and grow sales is different than
using one to just retain and encourage loyalty among existing clientele.
Make sure any photos you post on Facebook are professional. The images are
reflective of your business. If you take the photos yourself, make sure you
use a high-end DSLR camera and avoid posting images that could be negatively
associated with your brand.
Social media, audience, Marketing, engagement
Encourage interaction as much as possible. Let conversations flow on your
page. Removing posts may infuriate some people. The only time you should
intervene is if things start to become offensive to anyone.
Social Media, Facebook Marketing, Twitter
0

How Web Analytics Helped Find A Million Dollar Hole

You can read your web site stats well enough to tell how many visitors your site is getting.

How many pages they visit, and how long they stay on your site using your Web Analytics.

But those stats can help you do much more.
Here’s how one site analyst uncovered a problem that could cost customers and yourself. In numbers thousands of dollars in lost sales if you are not using Web Analytics.

Often people asked how to go about using Web Analytics to pinpoint problems that make the tools worth the investment. Many people are dubious when asked to fork out $50,000 a year to have reports about how people visit
their website using Web Analytics report.

What is cover is about to describe is a situation. where one of company could earn $1 Million per year because of the Web Analytics tool they have installed on their site.

This article will describe how to use a key performance indicator to raise the problems,Web Analytics.

Web analytics

Then go onto describe how to found out what the issue was on the your site or your clients website. Then use Web Analytics to solve the problem.

The Key Performance Indicator or KPI (Web Analytics)
KPI! It’s the latest buzzword flying around in the industry. What key measurements to use is an important point, but much more important is how you use them.

One KPI written about before is page views per visit. Page views per visit is a KPI should always be use regardless of the site goal. The reason being it’s what is refer to as a tripwire metric.

Like a tripwire it gives you a warning when something is not right. The way you should use this KPI is to first find out how many pages it takes to complete the desired action in the Web Analytics.

In this case the desired action a sale took 7 pages.

Analytics, Web analytics, KPI, Google Analytics

Then consider what a good browsing experience that might be from your point of view.

In this case you can figure if the visitor viewed 5-7 pages. Then completed a buy (another 7 pages) it would be a good visit from the businesses point of view this information can see using Web Analytics.

It means that the visitor finds out that more is on offer than the product they were looking for. Then you add another 7 pages on top of this to flag a too many pages warning.

So we have a bottom limit of 7 pages, a happy medium of 14 pages and a top limit of 21 pages.

Why is too high a warning? find out with your Web Analytics.

When an average visit to the website is more than 14 pages in our view it means one of two things. Either the visitor is happy with the website and is browsing around or the visitor got lost in the process and can’t find what they want. A good experience from any visitors point of view
on an e-commerce website is that they find what they wanted. In this case you figured that should mean browsing less than 21 pages on average. What you can find will shows why the Web Analytics metric is important.

web analytics
 

KPI went off the scale showing that on average a visitor viewed 22 pages per visit.

The next job was to figure out whether this was a good thing or a bad thing using your Web Analytics.

If an average visit took 22 pages it meant. That either the visitor was happy browsing around and the client should be happy. Or it meant that there was a problem and if so, needed to find out what and where.

Good or Bad? Happy or Sad? Web Analytics resolution.

The KPI had raised the warning signal so now there is a need to find out which visitors this KPI applied to. In HBX (and many other tools) it’s possible to segment the visitors into groups of people that follow the same behavior
patterns. You want to know if the visitors were flicking through pages (a sign that they were unhappy). Or if indeed they were traversing a great many pages each and spending a normal amount of time on the site (a sign that they were happy).

So segmented the visitors into only those that spent less than 2 minutes on the site and those that visited the shopping cart. This would enable you to see if the page views per visit. If those visitors only on the site for a short period of time were racking up lots of page views. Or whether it was those that hit the cart that had trouble finding what they wanted.

Web Traffic

Less than 2 minutes showed normal behavior on Web Analytics report.

The people that spent less than 2 minutes on the website browsed 2 or 3 pages per visit.

The people that hit the shopping cart again went off the
scale but this time it was even more problematic. The average page views per session was 58 pages. Shows that the people who were having problems.

58 page views per visit? Web Analytics
Since the visitors who were having the problems now there is a need to know what they were doing.

How on earth could people be going through 58 page views on average each? It seemed not normal – asked the developer to check that the tracking code is installed well.

But, when they checked the path analysis the problem on the website became crystal clear.

One visitor had traversed 97 pages. When you look through his visit path and you will notice that the path kept referring to one page – a search results error page.

Now checked other individual visits and noticed the same key trend the search results error page. Web Analytics is the key to finding these kind of error.

Web Analytic, Analytic, Google Analytics, KPI
Web Analytic (KPI)
This lead to check the failed searches on the website using Web Analytics.

When you totaled them up there were over 2000 failed keyword searches and the big majority were
product codes. The sites internal search engine could not read a letter and number combination. Most of the product codes consist of numbers and letters.

Now the problem found using Web Analytics and this can help to control these errors.

The solution thus is to fix the search engine issue. This one fix is a huge find. There were over 1000 people that keyed in those failed keywords and did not complete the buy.
If customer brings in over $160,000 per month in online revenue from a little over 1700 people that did complete a buy.

Web marketing

That means by doing a little mathematics it’s easy to work out the potential in using Web Analytics.

It’s well over $1 million a year in lost revenue, that is a lot of lost revenue that could have not missed. Could have missed if and gone uncorrected if Web Analytics was not in use. You can tell that the implementation of Web Analytics is essential for success of all web sites yours or your clients.

Web, Web analytics, Business,
It’s easy to worry about the cost of a Web Analytics system.

They are expensive and with everything that most businesses have going on they are not easy to get the most from.

What you need is an in house expert looking at the systems to pinpoint the problems or outsourcing to a consultancy to get the most from the systems. But, to not use Web Analytics is like throwing away money and missing potential leads and sales.

This a frustrating and expensive waste of time and resources for any company and clients.
It is essential to use Web Analytics on your web site to get the best and make the most money online and generate leads from your site. People have no idea how powerful web analytic can be and the benefits associated to using on you their site. In the case of an ecommerce site web analytic is essential for best result.

Analytic, Google analytics, web analytics
0

Create a website or blog at WordPress.com

Up ↑

%d bloggers like this: