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When you use blogging as a means of communication between you and your audience, you know that your content needs to be engaging.
One of the most engaging tactics to use in your blog content writing is the use of bullets. Keep reading to find out how you can use bullet points to benefit you and keep your readers coming back.
What exactly are bullet points and what are they used for ? Bullets can help you highlight important bits of information for your reader to process. Most readers are short on time and want to understand the gist of your content. Bullet points enable to share with your readers your most important thoughts in an easy to understand manner.
Most professional bloggers use this very tool to add interest to their blogging.
How can bullet points make your posts great? Bullet points help make your articles easy to scan, easy to comprehend and even easier to find key bits of information.
It is crucial to note that just randomly throwing bullet points into your content will not win you good marks from your readers. Your bullets should be placed carefully with a plan to call attention to certain details.
There is a simple strategy to creating well-placed bullets. You can’t just insert bullet points wherever you want to without giving it some thought.
Here are some tips for writing your bullets:
-short and simple information for each bullet -use short phrases instead of full sentences -add symmetry to your bullet points -make each point interesting -use similar structure
You may feel a tad confused at this point, so let’s take an in-depth look at each tip.
Your bullets should have short and simple information for readers to digest. Bullet points are aides that help readers quickly scan articles for interesting info or data. Readers don’t always have the time to read everything, so consider if what you are saying in one bullet gets to the gist of what you’re article is saying.
The point of bullet points is that they are short and sweet. You don’t want complicated full sentences clogging up your easy-to-read article. Short phrases are more than enough to get the point across to your readers.
There should be an order to your bullet points. How you do your first bullet should be how you do the rest of them. For example, if you choose to write a one line bullet point, the rest should follow suit.
You need to keep your readers interested with bullets resembling mini-headlines.
Use the bullet points to capture the attention of your readers,and explain the bullets further in your article. If no one found your bullets interesting, they probably won’t find the rest of your article attention grabbing either.
There should be structure to each of your bullets. If you begin each of your sentences with a form of action, do so with all of them. You need to have uniform points.
As you can see, writing your own bullet points is not hard. All you need is to give it some thought and organize your information well!
If you don’t have any experience with article submission, it can be not only thrilling, but scary as well.
If you wish to do well, there are many techniques and practices that you must learn. This article will give you tips for being successful in article submission.
Set aside the AP style guide for the most part and focus on crafting interesting articles that are a little less formal. This allows you to make SEO references that work within blogs, articles or descriptions. If you do not hew to these rules, your articles will not have top rank by the search engines.
Design a logo. It is a common misconception that recognized logos are the exclusive domain of large companies. The logo will show people who you are when they read, and this builds trust in your content. Readers are the people you need to see as customers, so give them a logo they can become familiar with.
Use title tags in every article. You must incorporate within your title tag all the keywords that apply to your website. Try to expose in your web page that this tag is unique from all other sites.
Having an attention-getter is an important element to article syndication. Writers can use different tools to decide on the best content available.
Successful article marketers are those who have cultivated their own distinctive voices. The articles you use to increase your traffic and get business. This is different than the emotionless articles you write in the corporate and academic worlds. Good article writers let their emotions and their character show in their tone and language.
The content of your articles should be relevant to the keywords and links. Everything in the piece must make sense and flow well together. There also needs to be a connection between all the different parts of the article. Search engines can tell when an article isn’t what it appears to be.
Include relevant material in your articles as much as you can. People are viewing your article because it has relevant information they can use. Use a lot of facts in your content. This helps the readers feel as though their time spent reading was worthwhile.
Write your content how you would say it. Avoid filling your writing with big words to sound professional. The audience will know that the content is not you speaking and will most likely avoid reading any more of your content.
Make your articles more educational. Any problem that you see among your customers or reader base is a good point to focus on. As solving this problem would attract many new readers.
The readability of your articles is an important factor in their marketing effectiveness.
If the language used in your article is too technical or difficult, it may put off your reader. Use wordings that are familiar and paragraphs that are short in your articles.
There are many steps towards success with article marketing. Consider taking the advice here and applying it to your marketing efforts. Success can be had when you work hard and put in the time and effort.
Learning good SEO techniques can be a challenge. You need to be patient to make the most of it.
There are several tips in this article that will teach you how to make search engines work for you.
Don’t think that buying advertising can help your search engine rank. Sure, advertising can mean more visitors, but that doesn’t immediately equate to better page ranking.
Incorporate one or two of your keywords into your domain name. A website needs to be easy to access if you want it to see the most traffic that you can. Remember that traffic can come from a variety of sources, not just ads. One such source is search engine results.
Keep in mind that spiders can’t do anything with your URLs if they read like a bunch of random numbers. Such language baffles any search engine, and therefore you should endeavor to develop true names for each URL that include an applicable keyword that makes sense in context.
Try to focus on only one subject or product on each page. Avoid trying to get all your product info into a solitary post or article. This will keep your readers interested and on your website longer. Having each product the sole focus of its own page yields much better results.
SEO Tips Include quality keywords on your page’s URL.
Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. It’s vital use to use keywords that people will search on that have relevancy to your site’s topic in order to boost rankings.
Your website should be accessible to a wide variety of audiences. Adding accessibility functions to your site can help to attain higher ratings. These functions, along with clarity and functionality, will optimize your website for search engines and readers.
Think about your title tag. The title tag will be one of the first things that visitors notice. Your title tag should contain keywords relevant to your site and be a description that is unique. Also, you have to be sure you don’t make it way too long.
Try boosting your online presence using the free local listings through Yahoo! or Google. These services give you free publicity that, in turn, bring you more visitors and more visibility. Finding free ways to promote your business will stretch your marketing budget.
Using “alt” tags on your images will help ensure high search engine results.
Alt tags display to visitors if they have chosen not to view images on your site. The important factor is that search engines read and index alt tags, so keywords included in these tags will improve page ranking.
Boost your SEO power by incorporating keywords and phrases in HTML title tags. Search engines place more weight on keywords in titles than on words in the main body. Use the strongest keyword for the best results, and drive more traffic to your site!
In summation, you’ve not only learned SEO basics, but also some ways to use them on your site. Now it is time to set some goals and commit to achieving them.
If you are looking to create a blog, come up with a content theme.
When people like what you post, they will return to new blogs. Whatever your interests may be, there is an audience for a blog on that topic. Here are some tips you can use to create a successfulblog.
Try to always be available to your readers. Become a habit that your readers don’t want to do without. Your readers will start to expect your company on a regular basis once you forge these connections with them. Giving up on running a blog will not only disappoint your readers, it will come back to haunt you later.
Update your blog frequently. If you want to attract new traffic and keep people returning to read your blog, you must continually offer new content. If new content appears infrequently, visitors won’t be motivated to come back to your blog. A general rule of thumb is to post new content no less than once, daily.
Don’t forget your life that is not blog related! Not giving yourself some occasional free time can affect your enthusiasm and, by extension, your writing. Schedule time for friends, taking walks, or even a simple few minutes of silence. This will recharge your batteries and make you a better blogger.
Make sure you write about things people find interesting and useful.
Blog Posting about mundane things like vacuuming or doing dishes probably won’t hold anyone’s interest. Without a gimmick or an extremely engaging writing style, stories about boring everyday life won’t pick you up any readers. Instead, write about something that will attract a lot of interest. After all, you want to turn your blog into something that people want to read.
Create a blog that is unlike any other. Readers will be attracted to unique content. Information which is tough to find has the same effect. Try to post about unusual pastimes or knowledge. Provide minute details about the way a widget is created. The idea is to provide readers with a reason to look for posts on your site.
Your posts should be succinct. While you still have to provide enough detail to inform your readers, overly long and wordy posts will bore your readers and drive them away. Blog readers don’t want to read through a long, verbose post just to find a little bit of information. They are interested in the meat of your topic, not the seasoning!
Ask already established bloggers if they would like to write guest posts on your blog. Not only does it increase the quantity of quality content but it invites viewers to your site who will most likely return. One good side effect of this strategy is that you’ll probably receive a traffic bump, as many bloggers link any guest posts they make to their own blogs. This can be done with several guest bloggers in order to assist you in creating a blog that has a greater amount of quality content.
As previously stated, any person can write a blog that is interesting if they give new insights about a subject and mix up the content a little. You can generate greater interest within posts by including photos, videos and expert opinions. Keep the tips featured in this article in mind, and very soon you could become the creator and owner of a very successfulblog.
If you are tired of using traditional marketing methods, try something new. That will often happen, particularly as time goes on. Do you know what video marketing is? If you have not, you should try it. It’s an excellent way to reach your audience. Read on for some tips that can help you figure out what to do to market yourself via video.
Do not let video marketing scare you.
All you need is a tripod and quality camera to make videos yourself. You can show people how you manufacture products, show your products, or just talk to them.
Videos should not be too long. If you are taping a demo of your product, do it in 20 minutes or less. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.
Within the video, add a screenshot depicting your website. This technique will allow your viewers to see your website in action. Screenshots are also valuable in instructional videos. Just save the screenshot you want and utilize video editing programs to incorporate it into a video.
Expensive video equipment is really not necessary to produce a quality video.
You do not have to have a professional camera to do a video. There is no need to script the video either. Just keep your personality up front and speak directly to the video camera. You might not need to do even that much. Powerpoint presentations and screen capture sequences may be able to fit the bill.
Try to stay on topic and keep focused with each video. It is very easy to veer off topic. Write down what your video will contain and stick to it. By not deviating from your plan, your video will be of much higher quality.
Be sure to pay attention to YouTube. You should always use YouTube first. You get free video hosting. In addition, your videos will be on third most-visited website out there. Since it is the most popular video sharing site, your video is more apt to be seen.
Always take along a video camera with you.
You may get a chance to conduct some expert interviews or just shoot footage of the event itself. Also, should you be speaking in public, it should be recorded.
Always request something of your loyal viewers when publishing a video online. You will call your customers into action! One example would be to get people to join a mailing list by asking them to check out the link you provide in the description. The easier it is for people to sign up, the faster your mailing list will grow.
Make sure you always provide fresh and interesting content in order to please your viewers. Dull content won’t do anything besides drive your viewers away, which is definitely bad for business. Leave viewers longing for more and anticipating what you’ll do next. Intriguing content attracts more viewers.
The more you know about video marketing, the more possibilities you will discover. You can achieve lots of great results when it comes to growing your customer based through video marketing. Video marketing is one of the most effective ways to generate leads and grow your business.
Like lots of other things in life. Starting a work from home business isn’t hard, it just takes proper guidance to know the right path to follow.
This article contains many tips about starting your own work from home business.
Make sure to dress for success. When working at home, it is tempting to work all day in your pajamas. You should dress up no matter where you work. This helps you keep a productive mindset.
Try to limit family interruptions while you are on the clock working your business.
Since interruptions can impede productivity. Let everyone know when you are going to work and when you expect to finish. Tell them that you need to have privacy so you can finish work and then be available that much sooner. Make sure your children have supervision and also that you are available in case of an emergency.
Having a work from home business can wear on you; it helps when you can assemble a supportive group of peers, friends and other people. You may need to begin a network and seek others to join. Your peers may not be in the same business but they all have a common desire and drive to run a profitable home based business.
You should try to always maintain a professional appearance when working from home.
Working from home can be fulfilling, but it can also be depressing if you don’t approach it well. Shower, watch your snacks and exercise everyday. You can use these tips so you and others will have a better view of you.
Your website should include a banner page. You will be able to exchange for your banners with outer webmasters. This affordable method of increasing traffic is simple and beneficial to all parties.
Save money by keeping good records about any expenditures you make for your business.
Even things like the gas you spent driving and your internet service, qualify. When you run your own business, many of these essential expenses become tax deductible. Even though the amount seems small, it can add up. You shouldn’t have to give the government all the money that you worked hard to earn.
Pay attention to and obey any local laws. Ordinances, and zoning requirements related to businesses.
If you don’t, you could find yourself facing fines and possible shutdown of your business. Aside from reading and rereading laws to follow them. Don’t make enemies with anyone else. Keep a low profile. Keep the noise down, and don’t post any ugly or intrusive signs. Stay invisible if possible.
It’s always appealing to be nice about payments with customers when you first start out, but this is a bad business model. Be transparent with your customers about payment terms. Potential fees and interest due on late payments.
As mentioned at the start of this article there are many people who would like to turn their dream of a home business enterprise into a reality.
But, if you haven’t educated yourself or gotten the information you need to succeed, then starting a home business enterprise might be difficult.
PPC Search Engine Marketing ads hold out the promise of an easy way to drive targeted traffic to your site. Unfortunately, though, it’s easy to waste a lot of money and get no sales. Here are the 3 most common mistakes search engine marketers make. Their PPC Search Engine Marketing campaigns strategy.
The plan in your head seems so simple. Bid on keywords on pay-per-click (PPC) Search Engine Marketing then watch your business skyrocket. Some marketers do achieve instant success. But, many are losing money because they’ve got gaping holes in their PPC Search Engine Marketing strategy.
Don’t overlook the basics.
Just because it can take less than 15 minutes to set up a PPC Search Engine Marketing campaign doesn’t mean you should! Let’s look at three common mistakes PPC Search Search Marketing Engine advertisers make:
1. Choosing the Wrong Keywords for Search Engine Marketing
The wrong keywords deliver too much traffic that doesn’t convert, or too few visitors to impact your bottom line. The trick is to choose targeted keywords that are on targeted. Yet popular enough that you’ll get decent traffic without blowing your entire budget in 24 hours. If you’ re trying to get visitors to take action on your site, it’s mission critical to track your leads or sales at the keyword level. Without knowing which keywords did and did not perform. You won’t be able to maximize your advertising profits with your Search Engine Marketing.
2. Writing Ad Copy that Attracts Non-Buyers in your Search Engine Marketing
Generic-sounding copy is terrible, especially for pay-per-click Search Engine Marketing. Something like “we offer business solutions to help your company succeed” is so vague. That it’s going to attract people who have no use for your company. You’ll be paying for wasted clicks. A worse offense is to over-promote your offer which also attracts non-buyers. The word “free” use with care for this reason. Make your ad descriptive and compelling so potential customers know what you’re selling. Get ready to buy before they land on your site.
3. Using a Landing Page that Doesn’t Sell
Do not, I repeat, do not send PPC Search Engine Marketing traffic to your home page. Besides certain exceptions, it’s not the most relevant page for the users’ search query.
The landing page you send visitors to, and the way it’s designed and written, determines if people stay or abandon your site. Design and test your landing pages for optimal conversions rate.
Successful pay-per-click Search Engine Marketing campaigns start with careful consideration of the basics. New advertisers should take time to plan out their campaign. While existing advertisers should optimize these basic ingredients. Protect your profits!
When you are using PPC Search Engine Marketing. Though good campaign strategy but extra care should applied in the process. To get great result.
You can read your web site stats well enough to tell how many visitors your site is getting.
How many pages they visit, and how long they stay on your site using your Web Analytics.
But those stats can help you do much more. Here’s how one site analyst uncovered a problem that could cost customers and yourself. In numbers thousands of dollars in lost sales if you are not using Web Analytics.
Often people asked how to go about using Web Analytics to pinpoint problems that make the tools worth the investment. Many people are dubious when asked to fork out $50,000 a year to have reports about how people visit their website using Web Analytics report.
What is cover is about to describe is a situation. where one of company could earn $1 Million per year because of the Web Analytics tool they have installed on their site.
This article will describe how to use a key performance indicator to raise the problems,Web Analytics.
Then go onto describe how to found out what the issue was on the your site or your clients website. Then use Web Analytics to solve the problem.
The Key Performance Indicator or KPI (Web Analytics) KPI! It’s the latest buzzword flying around in the industry. What key measurements to use is an important point, but much more important is how you use them.
One KPI written about before is page views per visit. Page views per visit is a KPI should always be use regardless of the site goal. The reason being it’s what is refer to as a tripwire metric.
Like a tripwire it gives you a warning when something is not right. The way you should use this KPI is to first find out how many pages it takes to complete the desired action in the Web Analytics.
In this case the desired action a sale took 7 pages.
Then consider what a good browsing experience that might be from your point of view.
In this case you can figure if the visitor viewed 5-7 pages. Then completed a buy (another 7 pages) it would be a good visit from the businesses point of view this information can see using Web Analytics.
It means that the visitor finds out that more is on offer than the product they were looking for. Then you add another 7 pages on top of this to flag a too many pages warning.
So we have a bottom limit of 7 pages, a happy medium of 14 pages and a top limit of 21 pages.
Why is too high a warning? find out with your Web Analytics.
When an average visit to the website is more than 14 pages in our view it means one of two things. Either the visitor is happy with the website and is browsing around or the visitor got lost in the process and can’t find what they want. A good experience from any visitors point of view on an e-commerce website is that they find what they wanted. In this case you figured that should mean browsing less than 21 pages on average. What you can find will shows why the Web Analytics metric is important.
KPI went off the scale showing that on average a visitor viewed 22 pages per visit.
The next job was to figure out whether this was a good thing or a bad thing using your Web Analytics.
If an average visit took 22 pages it meant. That either the visitor was happy browsing around and the client should be happy. Or it meant that there was a problem and if so, needed to find out what and where.
Good or Bad? Happy or Sad? Web Analytics resolution.
The KPI had raised the warning signal so now there is a need to find out which visitors this KPI applied to. In HBX (and many other tools) it’s possible to segment the visitors into groups of people that follow the same behavior patterns. You want to know if the visitors were flicking through pages (a sign that they were unhappy). Or if indeed they were traversing a great many pages each and spending a normal amount of time on the site (a sign that they were happy).
So segmented the visitors into only those that spent less than 2 minutes on the site and those that visited the shopping cart. This would enable you to see if the page views per visit. If those visitors only on the site for a short period of time were racking up lots of page views. Or whether it was those that hit the cart that had trouble finding what they wanted.
Less than 2 minutes showed normal behavior on Web Analytics report.
The people that spent less than 2 minutes on the website browsed 2 or 3 pages per visit.
The people that hit the shopping cart again went off the scale but this time it was even more problematic. The average page views per session was 58 pages. Shows that the people who were having problems.
58 page views per visit? Web Analytics Since the visitors who were having the problems now there is a need to know what they were doing.
How on earth could people be going through 58 page views on average each? It seemed not normal – asked the developer to check that the tracking code is installed well.
But, when they checked the path analysis the problem on the website became crystal clear.
One visitor had traversed 97 pages. When you look through his visit path and you will notice that the path kept referring to one page – a search results error page.
Now checked other individual visits and noticed the same key trend the search results error page. Web Analytics is the key to finding these kind of error.
This lead to check the failed searches on the website using Web Analytics.
When you totaled them up there were over 2000 failed keyword searches and the big majority were product codes. The sites internal search engine could not read a letter and number combination. Most of the product codes consist of numbers and letters.
Now the problem found using Web Analytics and this can help to control these errors.
The solution thus is to fix the search engine issue. This one fix is a huge find. There were over 1000 people that keyed in those failed keywords and did not complete the buy. If customer brings in over $160,000 per month in online revenue from a little over 1700 people that did complete a buy.
That means by doing a little mathematics it’s easy to work out the potential in using Web Analytics.
It’s well over $1 million a year in lost revenue, that is a lot of lost revenue that could have not missed. Could have missed if and gone uncorrected if Web Analytics was not in use. You can tell that the implementation of Web Analytics is essential for success of all web sites yours or your clients.
It’s easy to worry about the cost of a Web Analytics system.
They are expensive and with everything that most businesses have going on they are not easy to get the most from.
What you need is an in house expert looking at the systems to pinpoint the problems or outsourcing to a consultancy to get the most from the systems. But, to not use Web Analytics is like throwing away money and missing potential leads and sales.
This a frustrating and expensive waste of time and resources for any company and clients. It is essential to use Web Analytics on your web site to get the best and make the most money online and generate leads from your site. People have no idea how powerful web analytic can be and the benefits associated to using on you their site. In the case of an ecommerce site web analytic is essential for best result.
Before you and your business jump on the blogging bandwagon. Consider these guidelines for business blog success.
Blogs have become one of the hottest communication tools on the Web. Offering the opportunity for anyone to create their own free Web site. Encouraging opinions and interaction , blogs provide forums for individuals to create their own. Personal presentations to the Web audience. They also provide for consortia of all types to experience the sort of online community feeling. That pioneered by early newsgroups and by the phenomenal success of AOL in the 1990s.
Blogs have reached into the corporate and government sectors as well. What started out as an outlet for teenage expression and grassroots. Journalism has turned into a lucrative communications tool for small and large businesses alike.
Corporate Blogging refers to a company producing or supporting a blog. That it uses business objectives as with anything. There are certain “best practices” followed to ensure your company reaps the most benefits. These tips guidelines will help make your blog a success and Blogging Policy will protect the company from what posted by employees.
Fine Print, Blogging can lead to legal issues, blogging policy is important .
Companies should have real concerns about liability, exclusions and limitations, and indemnity. Although there are laws that protect against libel. Misappropriations and other injuries suffered as a result of posts on the Web.
Companies can still held responsible for statements made by employees that are harmful to others. Since there are so many legal issues surrounding blogs, it is imperative that the site has some sort of disclaimer and limitation of liability and strong. Blogging Policy that should put in place and followed.
Now you see how important it is to install Blogging Policy for protection.
Know What You’re Doing. Senior management should educated on Blogging.
Policy by the corporate communications and legal department about what blogs are. How they might affect business and Blogging Policy should follow.
That way, they can be contributing members of the blog, further improving
employee relations. Their support and participation is often what makes a blog more effective and Blogging Policy should always followed.
Create blogging policies in any medium where an employee is sharing information.
There is the possibility of leaking trade secrets or financial information. Blogging Policy must followed at all time. Blogging also has a tendency to become personal keeping that in mind every employee must follow
Blogging Policy put in place. A company should have a list of blogging policy or policies about blogging. To ensure that trade secrets kept secret and personal lives do not become public. Blogging Policy may include keeping financial information from post. As well as severe consequences for anyone using the blog for negative publicity.
Avoid the Marketing Blog. Making your blog into a blatant marketing campaign is a bad idea. Customers are looking for real answers and honest opinions. They will pick up on insincerity. Use the blog for what it’s for, transparency. This is an opportunity to make a real connection with your customers.
Don’t ruin it by filling it with empty advertising, keep a close eye on what is being advertise is in under with Blogging Policy.
Training to protect what posted and Blogging Policy. Most be in place for protection against legal issue that could arise.
Keep It Fresh. Blogs are usually judged by their amount of new content.
Easy to add on to, they designed to updated often. To keep your readers coming back, make your content relevant and timely. Don’t forget, content can include anything from product releases to job openings. Recent news to thoughts from the CEO. It’s impossible to run out of materials in mind that the Blogging Policy must for all contents.
Reinforce the company’s core values and their Blogging Policy. Use your blog to reflect your company’s inner soul: its mission, goals and direction. A blog is just another medium by which you interact with your customers and employees.
It’s another part of the brand experience. It should be consistent with the impression the company wants to make. Always reinforce Blogging Policy.
Encourage employees to follow the companies Blogging Policy. Create an atmosphere where they are comfortable asserting their opinions and concerns.
You’ll be surprise how the quietest employees will speak up when given such an opportunity. With all communication, blogging can become negative.
So remind employees of the public nature of the blogs and the ramifications for their actions. Thus the Blogging Policy should reviewed and updated.