When I first began my network marketing career, I began joining groups and adding friends from these groups I was joining. Everything I read on the “net” stated that Facebook was a social media marketing powerhouse. Yet, no one explained to me the way to make this marketing techniques work for my business. There is a rule of “etiquette” that must be observed when using social media to market a business or products. By following social media etiquette, you will be sure to gain friends and followers who may eventually convert to clients or customers.
I believe the page is incomplete and does not touch upon all aspects of social media marketing (SMM).
It is rather limited to e word of mouth and examples of how it has been used. Engagement which is an important topic has been only briefly touched upon and the various types/approaches of SMM have not been discussed. I believe their addition will give readers a rather balanced and holistic view of SMM. I found useful information regarding approaches of SMM from a book I had stumbled upon recently, I will add that to the page. Namely, the approaches are categorized into active and passive which are self-explanatory which I can elaborate with recent examples. AnvayPradhan (talk) 17:29, 4 December 2014 (UTC)
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Social Media Marketing encompasses the usage of distinctive types of content for the publication of services and commodities to make it attractive for consumers.
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Though shopping online is much safer and far more regulated than it once was, some people are still leery of sending their money to a company that isn’t a household name. An active social media presence and social media marketing campaign can make your company/blog/webpage look as legitimate as it actually is. Social media allows you to demonstrate that there are real people behind the brand, not Nigerian princes.
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets TV and game consoles to engage with stakeholders. A component of Digital marketing is Digital Brand Engagement. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Digital Marketing can be through Non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads, Banner ads, etc. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to target and track many aspects including their Return on Investment (ROI) more accurately compared to other traditional marketing channels.