Before you and your business jump on the blogging bandwagon. Consider these guidelines for business blog success.
Blogs have become one of the hottest communication tools on the Web. Offering the opportunity for anyone to create their own free Web site. Encouraging opinions and interaction , blogs provide forums for individuals to create their own. Personal presentations to the Web audience. They also provide for consortia of all types to experience the sort of online community feeling. That pioneered by early newsgroups and by the phenomenal success of AOL in the 1990s.
Blogs have reached into the corporate and government sectors as well. What started out as an outlet for teenage expression and grassroots. Journalism has turned into a lucrative communications tool for small and large businesses alike.
Corporate Blogging refers to a company producing or supporting a blog. That it uses business objectives as with anything. There are certain “best practices” followed to ensure your company reaps the most benefits. These tips guidelines will help make your blog a success and Blogging Policy will protect the company from what posted by employees.
Fine Print, Blogging can lead to legal issues, blogging policy is important .
Companies should have real concerns about liability, exclusions and limitations, and indemnity. Although there are laws that protect against libel. Misappropriations and other injuries suffered as a result of posts on the Web.
Companies can still held responsible for statements made by employees that are harmful to others. Since there are so many legal issues surrounding blogs, it is imperative that the site has some sort of disclaimer and limitation of liability and strong. Blogging Policy that should put in place and followed.
Now you see how important it is to install Blogging Policy for protection.
Know What You’re Doing. Senior management should educated on Blogging.
Policy by the corporate communications and legal department about what blogs are. How they might affect business and Blogging Policy should follow.
That way, they can be contributing members of the blog, further improving
employee relations. Their support and participation is often what makes a blog more effective and Blogging Policy should always followed.
Create blogging policies in any medium where an employee is sharing information.
There is the possibility of leaking trade secrets or financial information. Blogging Policy must followed at all time. Blogging also has a tendency to become personal keeping that in mind every employee must follow
Blogging Policy put in place. A company should have a list of blogging policy or policies about blogging. To ensure that trade secrets kept secret and personal lives do not become public. Blogging Policy may include keeping financial information from post. As well as severe consequences for anyone using the blog for negative publicity.
Avoid the Marketing Blog. Making your blog into a blatant marketing campaign is a bad idea. Customers are looking for real answers and honest opinions. They will pick up on insincerity. Use the blog for what it’s for, transparency. This is an opportunity to make a real connection with your customers.
Don’t ruin it by filling it with empty advertising, keep a close eye on what is being advertise is in under with Blogging Policy.
Training to protect what posted and Blogging Policy. Most be in place for protection against legal issue that could arise.
Keep It Fresh. Blogs are usually judged by their amount of new content.
Easy to add on to, they designed to updated often. To keep your readers coming back, make your content relevant and timely. Don’t forget, content can include anything from product releases to job openings. Recent news to thoughts from the CEO. It’s impossible to run out of materials in mind that the Blogging Policy must for all contents.
Reinforce the company’s core values and their Blogging Policy. Use your blog to reflect your company’s inner soul: its mission, goals and direction. A blog is just another medium by which you interact with your customers and employees.
It’s another part of the brand experience. It should be consistent with the impression the company wants to make. Always reinforce Blogging Policy.
Encourage employees to follow the companies Blogging Policy. Create an atmosphere where they are comfortable asserting their opinions and concerns.
You’ll be surprise how the quietest employees will speak up when given such an opportunity. With all communication, blogging can become negative.
So remind employees of the public nature of the blogs and the ramifications for their actions. Thus the Blogging Policy should reviewed and updated.
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