What is conversion optimization and how will your company enjoy from it?
If you’re like most business owners or marketers, you’re working
hard to increase your lead generation while at the same time lowering your marketing costs. And chances are good you’re missing the best ways to do this:
Conversion Optimization…increase your lead generation
put, “conversion optimization” . Means converting more website visitors to prospects and increase your lead generation.
More prospects to sales- ready leads or customers. It requires paying attention to the points in your marketing process. Where you want your prospects to take action and tweaking those points. To get a greater percentage of visitors to do that and increase your lead generation.
Now you understand how doing little things can increase lead generation.
Salespeople focused on this because they will judged. On how well they turn qualified opportunities into sales. By increasing lead generation and conversion (the closing ratio) .
But marketing people tend to focus on driving more website traffic or generating more leads. They miss the tremendous opportunities that come from it. Creating a better process in your lead generation action needed
Let’s look at the whole picture instead of just the front-end of lead generation or traffic generation. Between the first visit to your website and the decision to buy your product or service. Your prospects make many decisions to keep moving forward toward a buy – or not, lead generation that can convert to sales.
Each of these decision points involve some type of action and they can tweaked to be more effective. At keeping prospects engaged and moving them forward toward the buying decision.
Now you see how important it is to lead generation and conversion equal to sales.
Here are a few common examples: to understand lead generation
Your homepage – does the visitor stick around or leave immediately? Newsletter and other subscriptions- what percentage subscribe?
Product demos – what could you do to get more visitors and increase lead generation to take a look at
Free trials – how can you get more people to sign up (lead generation) and use the free trial?
Trial-to-customer conversions – what happens after they start the trial?
Landing pages can capture and increase your lead generation
Contact Us forms- increase your lead generation, download white papers or reports can increase your lead generation
Event registrations increase your lead generation you get the point in the lead generation process
Compounding Interest: (lead generation).
Increasing the number of people who take any one of these actions.
Will increase your sales or sales opportunities and increase your lead generation. Over time, even the slightest increases compound into big numbers. Likely increase your lead generation. It’s the same “power of compounding interest” argument the Motley Fools and other investment advisors use to convince us to invest early and often.
Let’s look at product demos as an example for increase your lead generation.
Suppose that currently 50% of prospects who experience your product demo
become customers and suppose that each new customer is worth $2500 a year. By
increase your demo-to-customer ratio just 5% a month, you can double your revenue in one year. Lead generation is the life blood of every business.
Imagine how much your revenue can grow if you optimize many conversion points to increase your lead generation.
It’s easy and rewarding to increase your lead generation. And the best part may be that you can get more leads without spending more money on lead generation.
If you’re new to conversion optimization, you’re not alone; and if you act
fast you can get a real jump on your competition – especially those who are
cutting back on spending and watching their pipelines deteriorate.
You can increase your lead generation with spending much money.
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